LivePerson creates meaningful, real time customer connections that help businesses increase conversions and improve consumer experience.
When the latest season of Game of Thrones invaded television earlier this month, I was just emerging from my own trenches after launching a video interview with our CEO, Robert LoCascio, on the potential of human touch in driving digital engagement: The Human Touch – Gateway to Customer Loyalty. I could not have been in a more distant world.
Yet, I truly love Game of Thrones. For the unenlightened, it is about the struggle for power among noble families, juxtaposed against a fantastical backdrop that vaguely resembles medieval Europe—give or take a few dragons and zombie-like beings called White Walkers. Characters are complex, where almost none are truly good or evil, and dialogues are replete with wisdom.
While the number of takeaways from the epic fantasy is almost incalculable, I’ve narrowed it down to 3 that apply to driving customer engagement in our dynamic digital marketplace. SPOILER ALERT: continue at your own peril if you are not up-to-date with the series.
Shortly after getting married, when I was writing the thesis for one of my master’s degrees, my computer began to fail. Its processor had become exceedingly slow, lacking the horsepower to run many of the most recent word processing, spreadsheet, and database programs that I needed for my academic studies and to run a side business. It also booted from and stored data to a 5¼-inch floppy drive, which regularly failed.
We all know the feeling … ‘Did my last 3 pages of hard work save, or did I lose it all because of a computer issue?’ It’s agonizing!