LivePerson creates meaningful, real time customer connections that help businesses increase conversions and improve consumer experience.
2013 Forrester research cites customer experience as more important than price when it comes to fostering loyalty, especially in financial and retail industries. As more and more customers prefer to engage with brands online via live chat, there’s no question that in order for brands to compete in today’s online marketplace, the availability to connect your high impact customers quickly and efficiently to your sales and service teams is critical.
Though the notion of free engagement software is undeniably an attractive solution at first glance, decision makers need to understand that free software isn’t always the money-saver it appears to be. For example, most chat providers lack the most important component of digital engagement technology: intelligence.
The tech world is still abuzz around Facebook’s recent acquisition of WhatsApp and its lofty $19B price tag, and the key themes presented in Barcelona at the Mobile World Congress last week only confirm that real-time messaging is taking over communication, as we know it.
Whether you think WhatsApp is worth $19 billion or not, the fact is that rich, real-time, digital communication has a major impact in the world and the potential to become more important than the Internet itself. Imagine a world where everyone is always connected, everywhere they are – this world is imminent and brands need to be prepared.