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If you run a business, regardless of industry, your consumers are likely multi-channel shoppers. In fact, many don’t see “channel” anymore. The day of the single consumer touch point is long gone. Shoppers access commercial data through several channels during various stages of the buying cycle—and mobile is quickly gaining preference.
Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 respected industry experts to help us evaluate oncoming trends and predictions for the coming year. This is the third post in our series, spotlighting insight from Gary Schwartz (@ImpactMobile), CEO of Impact Mobile, Chairman Emeritus of the Mobile Entertainment Forum (MEF) and author of Fast Shopper, Slow Store, on the rise of mobile marketing and ecommerce.