LivePerson creates meaningful, real time customer connections that help businesses increase conversions and improve consumer experience.
Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 respected industry experts to help us evaluate oncoming trends and predictions for the coming year. This is the fourth post in our series, spotlighting insight from Lee Odden (@LeeOdden), CEO of TopRank Online Marketing, on the value and direction of search engine optimization.
If you run a business, regardless of industry, your consumers are likely multi-channel shoppers. In fact, many don’t see “channel” anymore. The day of the single consumer touch point is long gone. Shoppers access commercial data through several channels during various stages of the buying cycle—and mobile is quickly gaining preference.