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You’ve made a significant investment in search marketing to drive traffic to your site. But are you doing everything you can to maximize your return on this investment once that traffic reaches your website? What if you were able to continuously analyze your search marketing campaign data and—based on that analysis—deliver personalized content to just the right visitors, on just the right page, and at just the right time, matching the visitor’s exact intent? Better yet, what if that entire process was fully automated?
With Keyword Lift, you can! And expect to see lift in your search traffic conversion rates by over 25%* as a direct result.
Keyword Lift is an intelligence tool that automatically analyzes your search campaign data every 24 hours through a proprietary keyword-scoring algorithm designed to identify keywords with the greatest potential to boost your ROI. With this built-in intelligence, and based on the keywords visitors use to find your site, personalized content is then delivered to selected visitors at the optimal time and place, engaging the visitors and driving conversions. Content is delivered through LP Marketer, LivePerson’s award-winning personalization solution.
Keyword Lift deploys quickly with virtually no IT involvement, and because it continuously works in the background, it automatically adjusts to changes in user behavior (e.g. seasonal changes and trends), as well as changes to your search campaigns and website content. New opportunities to optimize sales are automatically identified, and the most relevant keywords will always be targeted.
* Based on actual, measured results from existing Keyword Lift clients.