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Brazil Market Research
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Degrees
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B.A. in Psychology and English Literature, M.A. and Ph.D. coursework in Experimental Psychology
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My Expert Service
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- 30+ years of international market/marketing/advertising research experience in global corporations, ad agencies, and research firms in USA and Brazil.
- Works with clients in 15 countries, applying research for market development, customer conquest and satisfaction, throughout Latin America.
- Designs cost-effective Marketing Information Systems for large and small companies in dozens of product and service sectors.
- Helps obtain maximum learnings from available information and efficient research methods.
- Interprets and recommends actions to help brands and businesses grow and prosper.
- Can provide orientation via free tie-line for USA callers, by appointment.
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Experience & Qualifications
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Relevant career accomplishments:
• Studies of perception demonstrating the existence of color vision in newborns, while research fellow of US Institute for Health and Child Development.
• Consultant for statistics and analysis of pioneering segmentation and positioning research for political candidates, such as Richard Nixon, Nelson Rockefeller, Jacob Javits.
• Innovator in use of marketing and advertising research for soft goods, and in global use of simulated test markets (LTM) for new products, while at two USA consumer goods conglomerates.
• Invited to implant research and marketing services functions at Brazilian advertising agency Almap (now Almap-BBDO), building during 10 years the largest research entity in Brazil.
• Pioneer user of research to demonstrate the ROI of ad investments, and as an agency marketing tool.
• Evaluated 800 agency campaigns, building a bible of “What Works in Brazilian Advertising”.
• Adapted Yankelovich Monitor of Social Trends and market implications: first time in a developing nation.
• Four times received Brazil’s Distinguished Marketing Research Achievement Award.
• Designed Marketing Information Systems for dozens of B2B and B2C firms.
• Founded ÁBACO® Marketing Research, São Paulo Marketing Center®, and Precision Marketing® Strategy Consultants.
• Created Ad-Visor® Diagnostics System for optimizing all forms of communication.
• Introduced in Brazil the use of Focus Groups among physicians for Pharma Research.
• Created methods to develop and maximize the performance of products (CORT® - Complete Organoleptic Response Test), events (EXPO-Survey®) and Customer Satisfaction (MetaMarketing®).
• Continually tests and adapts advanced research techniques for use in Latin America, such as large-scale Conjoint Analysis for strategies to address multiple niche markets.
• Brought IdeaMap® technology to Latin America, with numerous successful case histories.
• Imported technologies to enrich results of Qualitative Research: Video-Clipper® and ActiveGroup®.
• Lecturer on “Effective Use of Research to Optimize Marketing Communications” during 20 years in MBA program of Rio de Janeiro Federal University, UFRJ - COPPEAD.
• Nominated for “Best ESOMAR Paper of 2005-06” based on a research-based CRM program for Unilever Brazil: “How can premium brands survive an economic recession?”
• Partner of niche-oriented research firms in the Americas, Europe, Asia and Australia, extending their reach throughout 20+ countries of Latin America and Iberia, from headquarters in São Paulo.
• Active member of American Marketing Association, Esomar, MRA, AIMRI, ABEP (Association of Brazilian Research Institutes), American Chamber of Commerce in São Paulo.
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Available Modes Of Communication
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email/chat
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Contact
Brazil Market Research
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