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Degrees
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B.A. Psychology major
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My Expert Service
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Better, inventive marketing strategies. That's how to survive and grow. Charles Dyner has the expertise and skills to guide you, to uncover and maximize your unique strengths. Sample strategies developed (not applicable in all situations):
1/ "up the ante" - helped direct response retailer overcome larger, deeper pocketed competitors; ads and catalog aligned with outdoor photo enthusiasts love, not just showing product, prices and "call"; gained better credit terms from manufacturers via increased sales.
2/ "military pincer" - helped manufacturer gain leverage on retailer distributors to increase sales; ads educated brides-to-be on what to look for in wedding albums, offered more info brochure and grew list of respondents; list influenced retailers to push client products to brides already seeking same.
3/ "piggy back" - turned unknown brand into category leader by associating product (piggy-backing) with widely-known, successful leader in another, unrelated category for faster ROI.
Successful Strategy and Advertising track-record.
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Experience & Qualifications
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Worked in both "large, marketing-oriented", and "boutique creative" NYC Ad Agencies such as BBDO; Scali, McCabe, Sloves; Delehante, Kurnit & Geller; Needham, Harper & Steers; and Dyner, Inc. Business categories worked on include: cars; beer; zippers; newspapers and magazines; gasoline; OTC drugs; personal care products; mass foods; gourmet foods; hotels; airlines; liquors; art frames; financial services; music; home furnishings; luggage; pet foods; photographic equipment; plastic shrink wrap; real estate; retailers; tabletop; everything from high-end to "commodity" products.
Work directly with business owners/leaders and staff.
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Available Modes Of Communication
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email/chat
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Contact
charles dyner
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