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Media Coverage

Tuesday, July 19, 2016

LivePerson, Inc. (Nasdaq: LPSN), a technology provider of brand-to-consumer communications, announced this week that it is partnering with GoDaddy to bring its conversational chat capabilities to GoDaddy’s 14 million-plus clients. The chat capability is available via LiveEngage, LivePerson’s platform for mobile and web messaging. LiveEngage helps businesses connect with customers by providing a cloud-based platform that manages live chat and mobile messaging.

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Tuesday, June 7, 2016
Marketing Tech

According to the Centre for Retail Research, online spending by UK consumers has now reached £52bn, representing growth of 16.2% year on year. Nearly a third of that spend was through a mobile device, and the report predicts this market will grow to over £60bn by the end of this year. In the UK alone, more than three million people commute for over two hours a day. Travel time, given the frantic pace of life, equals down time and many commuters will not only read, socialise and network during this time, they're also likely to shop, pay bills or connect with a brand.

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Friday, June 3, 2016

Messaging is huge, so it’s no wonder more brands are looking to join the conversation. Around 75% of the world’s Internet users use messaging services. In markets like Asia, consumers not only chat with friends and family members, they also connect with businesses, consume content, shop, and get help with products and services.

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Thursday, June 2, 2016

Everyone seems to be jumping on the bot bandwagon. Chatbots are not only being touted as the end of apps, but also the next paradigm in human-computer interaction — and, if you believe the hype, the end of many customer service jobs, too. But bots are unlikely to live up to these outsized expectations anytime soon. The fact is that the AI technology used to power chatbots simply isn’t mature enough to come close to replacing humans for anything but the most trivial tasks — the same ones that are already well-suited to apps. 

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Tuesday, May 31, 2016
The Australian

There aren’t too many in the tech game who’ve been around as long as LivePerson boss Robert LoCascio. It all started with a disastrous customer service experience online in the early days of the web and since then LoCascio has not only managed to survive the dotcom crash but has also seen his chat support company evolve into a major industry player. With 20 years under his belt, LoCascio is one of the longest-standing founding CEOs of a tech company today and his enthusiasm is yet to wane.

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Wednesday, May 25, 2016

In 2004, an autonomous Hummer was challenged to travel in a straight line across an empty desert where there were no obstacles in its path. It did not succeed. Then in 2015, there was the Google self-driving car which, according to Wikipedia, traversed San Francisco's Lombard Street, famed for its steep hairpin turns, went through city traffic, drove over the Golden Gate Bridge and around Lake Tahoe. Never in the history of man has technology moved at such as pace, said Mr Peter Ho, Founder and Chief Executive Officer of engineering solutions company Hope Technik, in a presentation on Robotics of the Future at InnovFest unBound. 

So what’s next? 

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Monday, May 23, 2016
Mobile Marketing Watch

LivePerson, Inc. announced late last week that it has won a 2016 SIIA CODiE Award in Business Software for its customer engagement platform, LiveEngage. If you’re not familiar, the SIIA CODiE Awards are the “premier awards” for the software and information industries and have been recognizing innovative products for thirty years. After an evaluation by industry experts and SIIA members, LiveEngage was awarded Best Sales and Marketing Mobile Application.

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Tuesday, May 17, 2016
The Independent

At the Startup event, InnovFest Unbound, held at the opulent Marina Bay Sands in downtown Singapore today; one Robert LoCascio, founder and CEO of LivePerson, probably revealed a little more behind the strategy of Facebook and its ambitions of bridging the gap between WeChat – Facebook Messenger (and perhaps Whatsapp.) In a panel discussion, LoCascio said that brands are investing too much on their native applications and that we could learn a thing or two about how WeChat has brought brands together in a single app.

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Wednesday, May 4, 2016
Mobile Commerce Daily

As mobile messaging has made a significant impact on the way consumers interact with each other and how they want to interact with brands, The Limited launched a chat initiated on its site to provide a more effective method of customer service and saw positive results. The retailer saw an average order value with a customer interacting through its chat of $133, compared to an average of $106 for those who did not. “We implemented LivePerson messaging solutions so that our customers could shop and engage with us in a way that really aligns to their lifestyle,” said Dawne Brooks, manager of e-commerce and client relations operations at The Limited. “Our demographic includes everyone from college students, to those starting their first jobs, to the CEO of a company.

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Monday, May 2, 2016
L2 Inc

When Mark Zuckerberg announced new tools letting developers build chat bots for Messenger, he demonstrated how a consumer could use a brand’s bot to order flowers: “You never have to call 1-800-FLOWERS again.” But behind the scenes, a human observed each interaction, ready to address any request the bot could not process. The 1-800-FLOWERS bot integrates messaging platform LivePerson, which automates simpler tasks – ordering roses for Mother’s Day, for example – but depends on live agents to carry out more complex ones, such as when your flowers fail to arrive or you are overcharged.

“When consumers try to use a bot or virtual agent, there is a high error rate, which drives low customer satisfaction and ultimately a very expensive phone call,” LivePerson founder Robert LoCascio said. “There’s a lot of startup thinking around bots, but relationships are built with connections with a human.”

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