Hoover's increases conversion rates and average order values with LivePerson proactive chat

LivePerson Enterprise platform shortens sales cycle by 48% and generates 500% ROI

At the conclusion of the three month pilot, Hoover's expanded LivePerson's chat functionality throughout Hoovers.com as a standard feature.

  • 11% increase in average order value. Chat has become one of Hoover's best conversion vehicles: 30 percent of visitors who chat are passed along as leads to the sales team. Closure rates nearly doubled, and subscriptions generated through chat have boosted average order value 11 percent.
  • 500% ROI. Due to the high sales value, the chat implementation paid for itself in the first month. The return on investment from LivePerson's technology is 500 percent - the highest of any previous marketing project.
  • 48% reduction in length of average sales cycle. The chat option has allowed sales representatives to close 51 percent of subscription sales within eight days and 50 percent of those are completed in 1 day or less, a significant reduction from the previous 25-30 day average sales cycle.
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"With the LivePerson solution, we are able to provide multiple options to our customer base and qualify each lead. This implementation has been a success for our customers and Hoover’s alike."

Marybeth Gavin
Senior Marketing Manager
Hoover’s