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Degrees
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BS, MBA
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My Expert Service
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10 years of online marketing experience with leading retailers, media outlets and start-up. SEO, SEM, campaign design, media buying, optimization and merchandising.
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Experience & Qualifications
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I'm an industry recognized leader in the areas of Internet Technology and Marketing. As a consultant, I've worked with national retailers, distributors, manufacturers and media outlets- helping in the design, development and promotion of their online initiatives. I've served 3 seasons as the Director of Internet Marketing and Technology for a Top 400 Internet Retailer and catalog company. I provide insights into online markets and positioning gained through millions of ad dollars and thousands of campaigns.
Web Marketing Strategy: Researched, developed and executed online marketing strategies for hundreds of products and retail categories. Developed positioning strategies that enabled offerings to benefit from media interest, consumer involvement, partners and online influencers (bloggers, social networking, etc). Created marketing processes and designed campaigns that provided maximum brand exposure and site traffic -- at the highest rate of conversion and lowest cost.
Paid Placement/SEM: Managed paid placement ads on Google, MSN, Yahoo/Overture and second-tier engines (SearchFeed.com, Beyond.com, etc). Dramatically increased PPC sales for leading retailer. Increased exposure, traffic, conversions and retention of visitors driven via paid placement -- while lowering cost-per-click (CPC) and CPM rates. Developed technology that enabled firms to quickly develop hundreds of ads for individual products and to streamline messaging. Enabled firms to project market coverage far beyond what is common for its online ad spend. Utilized business intelligence from these campaigns to optimize content and to focus SEO efforts. Industry established expertise in the area of Intention-based Marketing.
Search Engine Optimization (SEO): Researched high volume search terms, designed SEO strategies and processes -- and created campaigns that we're rapidly executed and highly effective. Increased positioning in natural search for strategic products and categories. Took firms from zero visibility with coveted retailing terms to first page ("unique gifts" "gift ideas", "gifts for dad", "Christmas gifts", "gifts", etc). Achieved first page placement for all targeted terms to date. Increased natural search sales for leading retailer. Produced more organic sales in one month than any one year prior to his involvement. This was the result of a holistic marketing strategy in relation to partnership development, site workflow, content messaging, design and distribution.
E-Commerce and Website Optimization: Developed processes and technology that increased traffic, retention and conversions. Dramatically improved funnel navigation of a leading retailer -- lowering cart abandonment rates and increasing conversions. Created applications that allowed consumers to provide feedback on products, services and web usability. Developed tools that facilitate interaction between consumers, clients and their partners. Utilized RSS and AJAX technology to increase channels of distribution for media outlets and retailers. Developed "widgets" that automate, animate and optimize product display in a distributed environment.
Social Media Marketing, Blogging and Blog Strategy: Developed some of the earliest advertising tests on blogs and social networking sites. Helped retailers to utilize new media to create buzz, attract early adopters and to generate sales profitably. Relationships developed within the blogging community enabled products to be picked up by many of the largest blogs on the Internet (Engadget.com, Gizmodo.com, PopCandy, etc). Word-of-mouth affect of engaging the blogging and social media communities lowered advertising cost and increased brand confidence.
Web Analytics Analysis: Provided marketing research services to identify, understand and reach market segments for products and se
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Available Modes Of Communication
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email/chat
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Contact
Daniel Yonts
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