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CallOut E.2 - B - Article- American Banker 03.26.13

California Credit Union Adds Chat to Mobile Offerings

March 26, 2013

American Banker

LivePerson announced Tuesday a new customer of its mobile chat solution: San Diego County Credit Union. San Diego County Credit Union (SDCCU) has made mobile chat available on its mobile site, www.sdccu.com. The credit union is well ahead of most of its competitors—few banks have added live chat to their mobile offerings.

CallOut E.2 - B - Article- MO.com 03.22.13

The Establishment of Our Core Values is One Thing that We Still Refer Back to Each & Every Day. They are What Define LivePerson.

March 22, 2013

MO.com

As the founder and CEO of LivePerson, Rob LoCascio is the guiding force behind the company’s vision of creating meaningful connections between businesses and their customers through real-time engagement and data intelligence. Beyond his business, Rob is deeply committed to connecting with his local community.

"Our mission of 'creating meaningful connections' is the thread we weave through everything we do. We believe our technology brings unique value to the world because it helps drive meaningful connections between our customers and their customers. To us, a connection is meaningful when it is made in real-time (at the precise moment of need), when a connection is engaging and personal, and can happen through any device or channel."

CallOut E.2 - B - Article- Investors Business Daily 03.15.13

The Key To E-Commerce Success May Be The Human Touch

March 15, 2013

Investor's Business Daily

E-commerce speeds up buying everything online. It's instant gratification delivered in a click. But the technology that generates e-commerce sales often lacks one primary factor: the human touch. Many e-commerce sites have learned that customer service serves as the hidden ingredient to boosting revenue.

Rob LoCascio, CEO of LivePerson, shares his recommendations for building a meaningful relationship with a customer online. "[It] takes the uncertainty out of a product and builds trust," [Rob LoCascio] said. "Creating a meaningful relationship with customers ultimately drives sales."

CallOut E.2 - B - Article- Business Insider 03.14.13

Zappos' Tony Hsieh Says Creating A Great Culture Is A 'Five-To-Lifetime Commitment'

March 14, 2013

Business Insider

When Rob LoCascio, CEO of online customer service company LivePerson, decided he wanted to fundamentally transform his company's culture, he went out looking for guidance. And he went to the very best, talking to "companies that I think, are not great companies, they're outstanding," he tells us.

One of the companies on that short list is Zappos, which is regularly near the top of Fortune's "Best Places To Work" list. LoCascio flew out to Las Vegas to meet with its CEO, Tony Hsieh, who gave him some essential advice on building a great culture...

CallOut E.2 - B - Article- Baseline Mag 03.14.13

Good Customer Service Rules the Online Experience

March 14, 2013

Baseline Magazine

An article featuring a slideshow created by Baseline Magazine, highlighting the results of LivePerson's global survey: the LivePerson Connecting with Customers Report, 2013.

CallOut E.2 - B - Article- Practical eCommerce 03.13

Lessons Learned: Making Online Bed Shopping a Dream

March 13, 2013

Practical eCommerce

Bedroom Furniture Discounts' Sara Shikhman discusses lessons learned in both business and in life, and talks about the successes Bedroom Furniture Discounts has had with LivePerson.

“We chose LivePerson chat because it offered easy integration, was easy to scale, and required no technical resources. It was so easy to install that our marketing intern installed it and he didn’t know anything about IT. People can log in from wherever they are, which is another benefit," ... She discovered LivePerson’s "Keyword Lift," which analyzes her company’s search marketing campaign data and delivers targeted pop-up messages to her customers, providing the greatest potential to boost return on investment.

CallOut E.2 - B - Article- Adrants 03.13.13

10 Steps To A Successful Social Media Strategy

March 13, 2013

AdRants

LivePerson's Social Media Manager, Terra Mrkulic, guest writes for the marketing and advertising news outlet AdRants.

"Despite the fact that most Americans have embraced social media, recent studies show that as many as 72% of businesses that have a social media presence do not have a clearly defined social strategy in place. Without a clear social strategy, building a successful social presence that inspires customer loyalty and engagement is nearly impossible."

CallOut E.2 - B - Article- Business Insider 03.12.13

This CEO Learned How To Transform A Company's Culture To Look Like Google Or Zappos

March 12, 2013

Business Insider

Sometimes in order to make a company successful for the long run, you have to make difficult cultural changes, then work every day to make sure they stick.
"Our company is really about the people who work here really driving ideas," LivePerson CEO, Rob LoCascio said. "You can't, at scale, build product from the top down. I have a vision for the company and you need everyone involved in the process."

CallOut E.2 - B - Article- Contact Center Pipeline 03-2013

Embracing Mobile Chat

March, 2013

Contact Center Pipeline

"Mobile visitors are embracing mobile chat in a big way. LivePerson's clients are seeing remarkable growth in mobile chat volume," and, "Improving customer engagement is a top concern for companies with mobile access across sectors," says Ethan Alexander, Head of Mobile for LivePerson.

LivePerson mobile chat is highlighted in this feature article for Contact Center Pipeline.

CallOut E.2 - B - Article- NY Times 02.10.13

To Tear Down Walls, You Have to Move Out of Your Office

February 10, 2013

The New York Times

Robert LoCascio speaks to New York Times' Corner Office columnist Adam Bryant about his personal journey as a leader, and how he spearheaded the cultural evolution of LivePerson.