Marketing Analytics from Campaign Viewer | Products

CallOut C.1.33 - A - Optimize your marketing campaigns in real time

Optimize your marketing campaigns in real time

LivePerson Campaign Viewer provides real-time insight into all marketing activities that drive traffic to your website. Get in-depth details about visitors — grouped by each campaign — the minute they arrive on your website.

Campaign Viewer provides information about how visitors arrive on your site by instantly identifying visitors who:

Respond to a specific marketing campaign, such as promotions, Google AdWords, e-newsletters, affiliate programs and more
Type your URL directly into their browser's address bar
Arrive by means of a link on another site
Reach you via organic search

CallOut C.1.33 - B - Track all roads that lead to your site

Track all roads that lead to your site

Assess online marketing initiatives

The Campaign Viewer provides the information you need to make smart choices about your online traffic-driving campaigns. Use this strategic data to make immediate improvements so your campaigns deliver the results you want.

For every visitor you'll see:

Campaign Medium — Type of campaign that brought the visitor to your site, such as a paid search or an email campaign
Campaign Source — Visitor origin, for instance the CPC provider or the URL of a referring website
Search Keywords —Terms searched to reach your site. For a CPC campaign, shows the keywords and the CPC provider that invoked the ad that led the visitor to your site
Creative — Version of the ad your visitor clicked
Name — Name you gave the particular promotion that led the visitor to your site

CallOut C.1.33 - C - Use in conjunction with other tools for comprehensive analysis

Use in conjunction with other tools for comprehensive analysis

LivePerson Campaign Viewer and other web analytic tools (such as Google Analytics) work together to help you optimize marketing initiatives and increase revenues. Both Campaign Viewer and web analytics tools provide valuable insights about your website visitors and complement each other, but each provides different kinds of features.