LivePerson solutions include a powerful geographic location service that gives you accurate, in-depth information about where each of your website visitors is physically located.

LivePerson's geolocator reveals the visitor’s IP address, along with the city, state, country, and time zone where he or she is located. Geolocation information provides both added opportunity to sell the prospect and added protection against potential fraud:

• OPPORTUNITY: Identify cross-sell and up-sell opportunities by targeting engagement invitations and ad content to the special interests of prospects in a city or region – snow blowers in Wisconsin, but lawn mowers in southern California, for instance. Also, use this data to target people from specific states with promotions related to shipping discounts or tax free offerings.
• PROTECTION: Prevent fraud by flagging and blocking suspicious transactions. For example, compare the customer's credit card billing address to their actual IP domain location. By discovering where information doesn’t match, you can halt fraudulent transactions and reduce fraud losses.