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LivePerson’s real-time visitor tracking capabilities enable you to:
The LivePerson Operator Console provides a wealth of real-time information about current site visitors, including their city, state and country, whether they’ve previously chatted or bought from the site, and what interests they display by viewing specific product pages, completing forms, and placing items in the shopping cart.
Additionally, the Campaign Viewer tracks the paths that lead to your site, letting you instantly identify visitors who’ve responded to a marketing campaign, arrived by means of a link on a referring site, or reached it via an unpaid (organic) search.
LivePerson tools help you determine the interest of your visitors, and choose whom to invite depending on their:
LivePerson arms you with the specific information about the performance of PPC and other marketing campaigns you need to tune for success going forward. And tracking visitor paths from entry to exit helps you identify any obstacles, barriers to purchasing, internal issues, or errors on pages.
LivePerson’s Google Analytics Integration lets you measure and report on the ROI of your LivePerson services. Track the keywords and marketing campaigns that generate the most chats, and measure the impact of LivePerson services on line sales and online lead generation.