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Terra Walker Mrkulić

Terra Walker Mrkulic
Social Media Manager
New York, NY

Terra has been passionate about creating meaningful connections through online channels since she first set eyes on the internet back in the '90s. Terra is a strong advocate in helping innovative brands better connect with audiences through Social Media. At LivePerson, Terra is responsible for all corporate social strategy and daily engagement on Facebook, Twitter, YouTube, Linkedin, Google+ and even Pinterest! Feel free to follow Terra via @TerraIncognita, especially if you are equally enthusiastic about travel, great food, speaking Italian, the Red Sox, and Mad Men.
 

Live Chat: Now Helping Fight Crime in a Neighborhood Near You?

Live chat does turn up in some very interesting places on the internet - and not always where one would expect. For example, take a look at how the Arlington, TX police department have deployed live chat to meaningfully assist their local community.

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10 Best Practices for a Successful Social Media Strategy - Part II

Just before the holidays we published the first part of our series on how to launch a successful social media strategy. I hope your 2013 is off to a great start and I am delighted to bring you Part II of this conversation. Let’s pick up where we left off last time.

Click to read Part I of this series

10 Best Practices for a Successful Social Media Strategy - Part I

Happy holiday shopping season!  For any eRetailer, this is perhaps the most exciting time of the year.  After all, 63% of consumers have planned to do a majority of their holiday shopping online.  As you gear up for 2013, this is an excellent time to review if you are maximizing all of your possible customer touch points. 

Innovating Customer Service Through Twitter

There’s been a lot of buzz, or shall we say tweets, about Citibank’s innovative use of Twitter as a real and secure customer service tool.

Making Meaningful Connections at Aspire

Finally the time has come!  Aspire kicks off tonight with The Aspire Welcome Experience at 82Mercer at 6PM EST.   A big part of what makes Aspire such an amazing conference, apart from stellar presentations and content, is the opportunity to connect with fellow LP customers, our partners and staff members.

 
 

Here are some suggestions to help make the most of your Aspire 2012 experience:

Terra Walker Mrkulić's Posts

Live Chat: Now Helping Fight Crime in a Neighborhood Near You?

Live chat does turn up in some very interesting places on the internet - and not always where one would expect. For example, take a look at how the Arlington, TX police department have deployed live chat to meaningfully assist their local community.
March 7, 2013

10 Best Practices for a Successful Social Media Strategy - Part II

Just before the holidays we published the first part of our series on how to launch a successful social media strategy. I hope your 2013 is off to a great start and I am delighted to bring you Part II of this conversation. Let’s pick up where we left off last time. Click to read Part I of this series
January 8, 2013

10 Best Practices for a Successful Social Media Strategy - Part I

Happy holiday shopping season!  For any eRetailer, this is perhaps the most exciting time of the year.  After all, 63% of consumers have planned to do a majority of their holiday shopping online.  As you gear up for 2013, this is an excellent time to review if you are maximizing all of your possible customer touch points. 
December 20, 2012

Innovating Customer Service Through Twitter

There’s been a lot of buzz, or shall we say tweets, about Citibank’s innovative use of Twitter as a real and secure customer service tool.
June 22, 2012

Making Meaningful Connections at Aspire

Finally the time has come!  Aspire kicks off tonight with The Aspire Welcome Experience at 82Mercer at 6PM EST.   A big part of what makes Aspire such an amazing conference, apart from stellar presentations and content, is the opportunity to connect with fellow LP customers, our partners and staff members.     Here are some suggestions to help make the most of your Aspire 2012 experience:
June 12, 2012