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Home > Health & Medicine > Dr Sabah Al-Lawati
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Dr Sabah Al-Lawati
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This expert is currently unavailable for sessions. We apologize for any inconvenience caused.
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Expert in:
Health & Medicine
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Rating:
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Languages:
English,Arabic
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Neurogeneticists with healthcare marketing experience focused on medical education & communications for healthcare professionals and media
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Degrees
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I have a degree in Genetics- BSc , University of Glasgow, Scotland (1997); My PhD in Genetic basis of Psychiatric Diseases is from Imperial College, London
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My Expert Service
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Healthcare communication is a challenge in an evolving marketplace with increasing regulations. It is particularly important to observe these and communicate effectively to both healthcare professionals and consumers. Healthcare communications requires a detailed knowledge and understanding of the healthcare market, product and its clinical trials and the therapy area. Scientific publications and other communication tools are required in healthcare - evidence-based marketing approach. Indeed, evidence base is really at the core of all ethical and consumer communications of health products. Partnering with good key opinion leaders, together with good data and a communications strategy is vital to the success of the communications plan. Medical communication, PR and advertsing are integral tools for health comms. Successful marketing of health products is a result of effective utilisation of these tools by individuals who are from the clinical or scientific fields. If you require information on effective healthcare marketing strategies or are just someone looking to ask me about evidence behind certain consumer claims for healthcare products or foods I would be glad to be of help.
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Experience & Qualifications
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My work experience was gained working in healthcare communication agencies for various ethical (prescription-based) and over-the-counter pharmaceutical clients. I have also worked on communication strategies for clinical evidence for the benefit of various food products. I have extensive experience in publications planning, analysing evidence for benefits of pharmaceuticals and various food products and experience of products in therapy areas including psychiatry, cardiovascular disease, diabetes, baby food, pain and blood disorders. I have written various articles on pharmaceutical marketing. I am also familiar with FDA, EMEA and specific European regulations on products in these areas
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Available Modes Of Communication
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email/chat
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Contact
Dr Sabah Al-Lawati
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