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LivePerson Enters Automotive
Exceed consumer expectations and deliver the best car-buying experience possible
For automotive manufacturers and dealers, the Web has become a primary channel for influencing consumers. According to J.D. Power and Associates, some 70 percent of consumers research vehicles over the Internet, and the vast majority will have strong views on desired models, feature preferences and price long before engaging with a dealer.
Consumers, long skeptical of dealers, have always sought objective information from third-party sources, and the Internet has made it extremely easy to find it. Today, the consumer's decision-making process often begins at third-party sites that help them learn about specific makes, compare models and share experiences with one another.
To insert themselves earlier in the consumers' decision-making process, automotive manufacturers have invested heavily in their websites. Each year, the sector spends millions of dollars producing online tools that enable consumers to customize a vehicle and obtain a quote at their own convenience.
These online tools succeed in providing consumers with useful information to influence their decisions, but they do little to actually advance the sales process. For instance, these tools do not offer real-time engagement to schedule test drives, nor do they provide personalized assistance to visitors who may be extremely interested in a model, yet require additional information.
The same holds true for dealerships, whose sites list many new and pre-owned models, but lack the tools to enable dealers to probe visitors as to their interests, and direct them to specific vehicles meeting their needs.
The challenge for automotive manufacturers and dealers is to provide showroom-level service on their websites -- identifying visitors whose behavior indicates a strong interest in a vehicle, and encouraging them to take the next step all in real time. They also need tools that enable seamless distribution of leads originating from a corporate site to local dealership in the same visitor session.
To meet the needs of today's automotive manufacturers and dealerships, LivePerson has introduced LivePerson Enterprise for Automotive, a third-generation engagement solution that enables enterprise-class companies to take control of their websites by applying best practices for lead generation long relied upon by their brick-and-mortar counterparts, specifically visitor segmentation and targeting.
“With approximately five million visitors every month, the Dodge Web site represents our single largest opportunity to connect with potential customers. LivePerson's platform allows us to identify and reach out to these online customers in real-time, provide them with the information they need and refer them to a Dodge dealership for additional information.”
Mark Spencer
Senior Manager
Dodge Marketing & Global Communications
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