LivePerson Enterprise for High Tech

Increase online lead generation and strengthen your value proposition

More than any other industry, the Web plays a crucial role in the way high-tech providers market themselves. To a large extent, this trend is market-driven, as IT and line of business managers prefer to conduct their initial research on their own, and engage a sales representative at a later stage in their decision-making process.

As a result, high-tech providers have made great investments in their websites. Collectively, they spend hundreds of millions of dollars each year creating sophisticated product tours, interactive demos, configurators, and dynamic content - all in an effort to help prospects self-identify a product fit. Additionally, they deploy costly Web analytics tools to assess who has visited their sites, which pages were clicked, and the end results of those visits. Unfortunately, these analytical tools are limited to a time and a place, and can do nothing to engage visitors while they're still on the site.

Clearly, the Web is helping a wide variety of high-tech providers find prospects and close sales, but it does not live up to its full potential. To truly benefit, sites need non-intrusive ways to help prospects find the information they need, encourage them to disclose what they're looking for, and establish a bond of trust. Moreover, companies need to connect online visitors with the right sales people to address their needs. No company can afford to distribute hot leads to the wrong sales channel, where they may languish from lack of attention, or be called upon by sales teams who lack the appropriate product knowledge.

As competition continues to intensify in the high-tech sector, a major opportunity exists for enterprise-class providers to monitor visitor behavior, and identify those who are likely to be strong candidates for their products. Once identified, these high-value visitors can be guided to specific Web pages or product demos, and encouraged to disclose details of their requirements. The earlier in the evaluation process this disclosure occurs, the greater the likelihood of obtaining the business.

LivePerson has introduced LivePerson Enterprise for High Tech, a third-generation engagement solution developed to enable providers to take control of their websites by applying best practices for visitor segmentation, targeting, lead generation and customer service.

 

Spotlight

“Proactive click to chat has over a 40 percent lead conversion, which is argumentatively much higher than most standard marketing programs. An average outbound program typically generates between 3 percent and 10 percent lead conversion. And it’s a better customer experience as well, more importantly.”

Alex Landucci
Manager of Integrated Marketing Communications
Global Demand Generation
Cisco

Webinar

Go behind the scenes with Forrester Research on customer service trends and get the inside scoop on EarthLink's proactive service strategy.

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