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Home > Business & Finance > Business Planning > mazhar arshad
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mazhar arshad
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This expert is currently unavailable for sessions. We apologize for any inconvenience caused.
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Expert in:
Business Planning
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Rating:
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Languages:
English
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Professional qualified expert seek to enhance your market intelligence by applying the experience in market research project management, strategic planning and positioning, o
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Degrees
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1) Chartered Accountant ( The Institute of Chartered Accountants of Pakistan)
2) MBA ( International Business MAnagement- London University External System)
Thesis to be submitted.
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My Expert Service
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Career Achievements
• Research and management in cutting edge marketing and product development, strategic planning and positioning, and market budget analysis.
• Proficient in quantitative and qualitative research methods, online panels, audience segmentation, media fragmentation.
• Experience in developing and executing research from inception to delivery nationally and globally via online panels.
• Strong background in sales, marketing, coaching persuasion/debate, corporate training, collegiate teaching and media spokesperson.
• Creative business development track record.
Experience
I am a free lance advisor , providing services to my clients. I have performed the following tasks assigned by my clients.
• Managed and conducted web-based research and online panels from inception to delivery providing client's real time market intelligence from inception to finish.
• Collaborated with clients and partners in identifying opportunities and providing solutions for successful decision making
• Co-authored a robust study international study entailing interviewing high level international experts, executing primary and secondary research, and authoring the book.
• Managed projects from inception to delivery including research design and strategic direction for private and public sector.
• Taught college courses in audience-centered public speaking, persuasion, communication theory, and practical application.
• Researched, developed, and implemented non-traditional marketing plans.
• Conducted marketing strategy research in media fragmentation, audience segmentation, message strategy, and creative marketing.
• Specialized in customer segmentation strategies including multi-generational advertising and non-traditional advertising
• Marketing campaign financial planning analysis.
• Developed training manuals to facilitate success in today's rapid market evolution and contingent media planning strategies.
• Launched the network liaison position to link the academic and business environments
• Compiled latest business trends and employment data to develop prospective post graduates' business acumen.
• Created synergistic win-win interactions between corporate research needs and academia.
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Experience & Qualifications
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5 years of experience with KPMG International in Pakistan, Afghanistan, UAE and London.
4 years of experience as free lance business advisor and business studies trainer.
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Available Modes Of Communication
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email/chat
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Contact
mazhar arshad
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