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Degrees
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MS Systems Theory, Leadership, and Change / BA Anthropology
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My Expert Service
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I counsel and mentor in product development and marketing objectives as well as develop lifecycle documentation:
- Competitive Intelligence/Analysis.
- Business and Marketing plans.
- Technical Plans, Technical Specifications, Storyboards, Road Maps, Wire Frames, PRDs/MRDs.
- Case Studies, Research Papers, and White Papers.
- User Manuals and Administrator Manuals.
- Metric analysis (keywords, leakage, and efficiency) usability (AB, multivariate, penetration, UI and features), and keyword engineering (competitive, content analysis, and log review) to develop effective SEO/SEM strategies.
- Development of online marketing campaigns (keyword generation, web analytics, data mining, lead generation)
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Experience & Qualifications
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I provide a framework for developing business and marketing initiatives (MBA in a Box) that translate into real world products.
15 year strategic solutions and development of business and marketing initiatives consultant defining key performance indicators (KPI) developing process improvement plans, integrating new product features, competitive analysis, and managing and building marketing, technology, and infrastructure teams. Hands-on experience leading all stages of development efforts including planning, competitive analysis, requirements definition, feature road-maps, design, quality assurance testing, and usability optimization. Invited speaker to discuss emerging technologies and online communities including WITI 2007 and Spring Von 2006.
Consulting engagements include: HobbyMatch,com, mary,com, diet.com, FriendFinder network, Healtheon, The Gap, Intel's WebOutfitter, Adobe, Cisco, Sun Microsystems, Canon, Pinnacle Systems, ZD Labs, and others.
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Available Modes Of Communication
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email/chat
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Contact
AVirtualMatch
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