SEO Consulting

As an Internet marketing consultant with more than 8 years of experience under my belt, I confess that it wasn't until I deeply immersed in the Search Engine Optimization arena, that I felt fully confident about the best way to help companies and brands to achieve their goals online, using a channel that offers a tremendous level of user-initiated communication.

How do I help you best utilize SEO and PPC? Well, your website may rank on the first page for "women's evening shoes" but it doesn't rank well for the keyphrase "women's shoes". From that fact, to maximize your visibility, Pay Per Click advertising could be brought into play to be visible on the first page for the "women's shoes" keyphrase.

In the same order of ideas, if you wanted to increase your organic visibility for the keyphrase "women's shoes", then you would have to add more relevant quality content, and obtain more authoritative inbound links from other websites. Again, a short-term strategy would be to bid on search phrases that you don't rank well for organically. As organic search rankings change, so does the needs for paid listings.

I have expertise both with General market and also the US Hispanic market, having worked in the past with clients like Terra.com, the largest US Hispanics portal.

As founder of Conversion Action, LLC, I focus on helping small and medium businesses and professionals improve their online visibility and ranking in the various search engines.

Previously Torrenegra Internet Solutions' Marketing Manager & Team Leader, I was a critical player in implementing sustainable, efficient and search engine friendly solutions for a variety of companies worldwide.

I also bring an international perspective to my work, having lived and worked in Latin America, and I'm fluent in Spanish.