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Sensible Marketing Matters
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Degrees
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B.A. University of Maryland, AA Business Administration
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My Expert Service
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I'll help you select and create marketing strategies that increase sales and reduce your marketing expenses.
Are you really standing out from your competition? I'll help you create a USP (Unique Selling Proposition) that makes prospects feel foolish not to do business with you.
Not sure what mediums to use? I'll evaluate your mix and help you cut the fluff and beef up the winners.
Overwhelmed with managing all the activities and deadlines? I'll create and deliver a Budget & Media Mapper that will put you in control of all details, deadlines and expenses.
Not sure how you stack up against the competition? Let's scope them out. I'll take you through the SWOT process.
Need to fill your sales pipeline? I'll help you sequence your marketing activities to keep the pipeline full.
Have no idea what to say at a networking event? We'll create an elevator speech people will remember.
Need a Winning Sales Script? I can create one that gets you the appointment and the sale.
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Experience & Qualifications
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For 13 years I've helped small business owners effectively market their businesses using what I call Sensible Marketing. This means that I develop messages that cut through the clutter, select mediums and campaigns that generate sales and ruthlessly cut out the money and time wasters from any marketing plan. Branding, identity development, medium selection, ad campaigns, online marketing, public relations, brochures/identity materials, direct mail campaigns, referral programs, center of influence strategies, networking techniques - all integrated to create synergy in the marketplace.
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Available Modes Of Communication
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email/chat
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Contact
Sensible Marketing Matters
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