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Degrees
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BA Hons. MCIM. AIPR.
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My Expert Service
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Granduate from University College, worked with major South Coast full service agency in theh UK providing B2B and B2C strategy, creative and implementational advice for both internal and external communication campaigns. Currently living in France with own private practise providing support to small and large international clients.
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Experience & Qualifications
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Fulfilled role of Marketing Director within an outsource agreement for professional service firms, retail and private sector. Formerly worked in senior role within full service Agency, now delivering results through own business.
Strategic planning to agree goals, time management issues and measures
Implementation of awareness campaigns including brand management, public relations, promotional, advertising, internal communications, training and other campaigns both on and off line
Management of significant marketing budgets to generate good ROI e.g. 410% return on £70K investment
Strong negotiation and analytical skills honed to identify the lowest risk spend offering the best potential return
Effective creation and direction of project teams, delegation and motivation skills
Excellent communication and presentation skills facilitating clear and efficient progression towards objectives
Longstanding contacts with specialist suppliers and journalists both locally and in many national trade publications
• Research into target markets using a variety of methods including focus groups, surveys and online systems
• Brand management including conceptual work, development, copywriting and production of suites of literature, website, stationery, training, advertising, promotional and accounting documents
• PR campaign development and implementation including photo shoot, research and writing, media liaison and article placement (both news and features)
• Advertising schedule generation, design, message and management both paper and online, including sponsorships
• Website development and optimisation, online promotion, e-marketing and lead generation
• Corporate events and seminar planning and organisation
• Training programme design and delivery as well as organisation of external suppliers
• Direct mailing campaigns from concept through to production including customer newsletters and specific promotions both on and off line
• CRM strategy design and development
• Affiliations and networking opportunities identified
Clients have included amongst others: Solicitors, Accountants, Estate agents,Utilities, Housing Associations, Online retail, Product innovation, Charities, Tourism and so on.
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Available Modes Of Communication
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email/chat
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Most Recent Client Reviews
(Read all 1 reviews)
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by
Bibi_Bibi
on
May 3 2007
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great service, very helpful
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(Read all 1 reviews)
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Contact
Sian Delcourt
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