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B.9 - A - Innovate and maximize online marketing ...

Innovate and maximise online marketing campaigns

Callout - M - E.2.D - AMA Webinar

In today’s highly competitive climate, online businesses recognise the need for continual development and implementation of strategies that ensure growth — customer acquisition, retention, and enhancing the customer experience. As companies focus a greater share of their marketing efforts on the Web, the digital marketing agencies who serve them need innovative tools to elevate and maximise the effectiveness of those initiatives.

LivePerson offers a sophisticated set of tools that enhance the strategic campaigns developed, launched and managed by marketing agencies. Enhance campaign impact, personalise initial contacts, and drive measurably higher ROI by offering live chat while you have the visitor’s attention. Monitor response in real time, so you know immediately what’s working and where you are losing traction — and know it soon enough to intervene and make adjustments on the fly. Unlock clues about buyer behaviour by tracking the source of each visitor and his or her progression through your website. Use all this information in conjunction with standard web analytics to optimise website content and navigation, pay-per-click deployments, online sponsorships, and email campaigns.

B.9 - D - BGT Partners

Success Story

Bgt partners An interactive agency uses LivePerson real-time visitor information to optimise its clients’ online marketing initiatives.

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Key benefits (MKTG)

Key benefits

For online marketing agencies and their clients, LivePerson intelligent engagement solutions deliver:

Greater impression-to-order yield
Extended brand reach to an expanded pool of qualified leads
Visibility into website visitor behaviour trends as they happen
Advanced analytical data for website and email campaign testing and optimisation
Improved performance of pay-per-click and other SEO and SEM campaigns
Lower cost-to-revenue ratios by maximising the impact and effectiveness of expensive campaigns
Real-time opportunity to personally engage prospects and customers
Maximum customer satisfaction
Improved brand loyalty