I'm proud to introduce our newest and latest intelligence tool: Keyword Lift.  Keyword Lift delivers intelligent post-click personalization, making every keyword you have already invested in worth even more.

With increased spending in search engine marketing to drive traffic to websites comes an ever-growing need to best ensure that this traffic converts once it’s there—original investments, along with future budget growth, must be rationalized.  Online marketers now realize that their main objective isn’t limited to simply increasing traffic to their websites through search marketing.  Rather, search engine marketing must lead to the next and more critical stage:

Increasing conversions on your site.

Keyword Lift is the natural onsite continuity to any search campaign, driving an optimal, more intent-driven experience for each and every user, while maximizing the ROI of your search campaigns.  A multitude of use cases can be applied—from lead generation to offering promotional content such as coupons and discounts—in order to drive visitors to the end of the purchasing funnel.

What makes me most excited about Keyword Lift is its full automation. You can deploy Keyword Lift with literally the click of a single button, which performs the work and accomplishes the results of what has traditionally taken teams of people months to achieve.  We've taken the elaborate process of evaluating campaign performance and applying advanced algorithms which analyze data on a daily basis, with no human involvement.  We've also applied our real-time technology to fully automate the process of segmentation, so that you, as a marketer, have more free time to focus on the more strategic work of driving the right traffic to your site.  And once they reach your site, rest assured that Keyword Lift will be ready to convert them.

See how a leading UK business experienced success with Keyword Lift, here.