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Today’s consumers know that whatever information they want, it is probably available somewhere on the Internet. The problem is finding all the pieces of data that are out there on many different websites, figuring out the interrelationships and comparisons, understanding which ones matter and deciding whether and how to act on the information. Businesses face similar challenges in understanding consumers who visit their websites. What information can they get about these visitors, and how should they use it to productively engage them and create business value?
Until now, the best a business could hope for was to glean some insights from website analytics weeks after the visitor departed the site, through summary reports. These insights might be helpful for next month’s contact center training, but too late to convert the visitor who is on the site right now.
The answer to this predicament is the LP Insights platform, providing powerful intelligence that can be used to maximize agents’ effectiveness and productivity in real time. Our turn-key solution automatically collects and correlates click-stream data such as referring URL, site pathing, time on page, items in cart and more with visitor history on your site and a great wealth of other structured data and text:
LP Insights delivers real-time dashboards showing trends on all your chats, on your other communication channels and even from social media:
LivePerson consolidates intelligence to provide real-time feedback to your agent. For example, it predicts customer behavior such as likelihood to buy based on factors including current sentiment scoring:
The LP Insights platform draws together a wide range of visitor behavior information and delivers it to your desktop in real time.