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CallOut C.2.1 - A - Click to Call Usage Scenarios

CallOut C.2.1 - A - Click to Call Usage Scenarios

Using LP Voice Click to Call
Advantages of proactive voice customer engagement

LP Voice Click to Call leverages the customer intelligence of the LiveEngage platform to deliver productive interactions in a wide range of industries. The following is just a sampling of how proactive invitations to engage by phone produce measurable results in various businesses.

Click to call invite screenshot

CallOut C.2.1 - D - Financial Services

CallOut C.2.1 - D - Financial Services

Financial Services

Icon for Financial ServicesHigh average customer lifetime value, the upside potential from increasing wallet share over time, the complexity of products sold, and the importance of establishing customer trust all make voice an ideal channel for many customer engagement opportunities.

 

Loans & mortgages

Challenge:

Customer about to abandon online application or rate calculator and comparisons

 

Click to Call Solution:

Assist with application completion, engage customer interest in other lending products

 

Benefit:

Increase online application submissions, speed customer on-boardin

Challenge:

Agents requesting phone numbers for escalation to voice

 

Click to Call Solution: 

Review chat transcripts to discover where it would be better to use voice as the initial invitation

 

Benefit: 

Higher first contact resolution, better agent utilization for chat and voice

Challenge:

Phone conversation required to complete processing of an online application

 

Click to Call Solution: 

Engage customers immediately while they are most interested, reduce number of follow-up calls needed

 

Benefit: 

Increase online application submissions, reduce follow-up costs

Challenge:

Making the most of visitors driven to your site by targeted marketing campaigns

 

Click to Call Solution: 

Proactively invite these hot leads to engage on the website

 

Benefit: 

Raise conversion rates for marketing leads

 

Investing and financial planning

Challenge:

Complex financial products and services best suited to the voice channel 

 

Click to Call Solution: 

Make it easy for visitors and customers with LP click to call buttons and proactive invitations

 

Benefit: 

Explain options and build trust between consumer and financial institution

Challenge:

Consumers unaware of add-on services for complex products and portfolios

 

Click to Call Solution: 

Cross-sell and up-sell via LP Voice

 

Benefit: 

Increase consumer lifetime value

Challenge:

Visitors interested in particular products, but confused by multiple 800#s

 

Click to Call Solution: 

Use rules and LP intelligence to route calls to most skilled advisors for the particular product

 

Benefit: 

Leverage rep sales skills, capture more conversions

 

 

Credit service

Challenge:

Target customer segments for high value financial services products

 

Click to Call Solution: 

Proactively invite for click to call based on arrival from specific marketing campaigns, URLs from competitor sites or search keywords

 

Benefit:

Capture more conversions

Challenge:

Assist with complex product and service decisions

 

Click to Call Solution: 

Voice conversations are best suited to explain complexities and to assure consumers that an expert financial advisor is available to them

 

Benefit: 

Build trust, increase investment

Challenge:

Prevent cancellations and product downgrades

 

Click to Call Solution: 

Invite valuable customers to talk with a rep when they start to cancel or remove services or account features – or even require speaking with rep before cancellation

 

Benefit: 

Save and retain customers, increase ROI

Challenge:

Conform to security guidelines in the authenticated space for financial services

 

Click to Call Solution: 

Phone services and authorization not subject to regulatory restrictions on online

 

Benefit: 

Provide alternative to get it done

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CallOut C.2.1 - F - Travel and Hospitality

CallOut C.2.1 - F - Travel and Hospitality

Travel and Hospitality

Icon for Travel and HospitalityThe travel industry was early to adopt online channels and technologies, with globalization of reservation and point of sale systems, but differentiation is critical because ease and availability of price comparison shopping make this one of the most competitive industries online.  Opportunities for conversions can be lost in an instant, and optimizing revenue in this highly competitive space requires an understanding of customer behaviors and purchase drivers.

Challenge:

Drive bookings in popular or high value destinations

 

Click to Call Solution: 

Proactively invite visitors who pause on top destination or package detail pages

 

Benefit: 

Boost conversion rates vs. chat

Challenge:

Engage luxury customers

 

Click to Call Solution: 

Target customers likely to stay in deluxe resort properties with voice invitations based on profiles and online behavior

 

Benefit: 

Lift high-value conversions

Challenge:

Travel dates unavailable for preferred airline or property

 

Click to Call Solution: 

Offer alternative itinerary via voice to customers viewing search results with no availability

 

Benefit: 

Prevent abandonment, save the reservation

Challenge:

Cultivate high-status customer loyalty program members

 

Click to Call Solution: 

Provide prioritized call routing to concierge services to authenticated customers

 

Benefit: 

Increase loyalty, retention and high satisfaction

Challenge:

Engage customers interested in group travel packages, weddings or corporate events

 

Click to Call Solution: 

Provide prioritized call routing to concierge services to authenticated customers

 

Benefit: 

Raise high-value conversions

Challenge:

Customers attempting to make booking changes not available through online channels

 

Click to Call Solution: 

Invite to click to call with an agent prepared to assist with rebooking

 

Benefit: 

Improve first contact resolution rates and customer satisfaction, avoid loss of sales

Challenge:

High volumes of customers needed assistance due to adverse weather conditions or other travel emergencies

 

Click to Call Solution: 

Use available booking data such as flight time within a window to invite to click to call with an agent prepared to assist with rebooking

 

Benefit: 

Improve first contact resolution rates and customer satisfaction, avoid loss of sales

 

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CallOut C.2.1 - H - Insurance and Healthcare

CallOut C.2.1 - H - Insurance and Healthcare

Insurance and Healthcare

Icon for Insurance and HealthcareInsurers build reputation on trustworthiness and sense of connection with their customers, favoring local agents and branches for face to face contact rather than online channels. A lick to call voice channel adds an instant human connection to online channels to bridge the technology-people gap. Trust is also key to customer engagement strategy for healthcare and pharmaceutical information and advice, so click to call is optimal at various stages of the customer lifecycle.

Challenge:

Visitors shopping around in pre-quote and get-a-quote pages

 

Click to Call Solution: 

Use click to call to more efficiently route prospects in quote and acquisition to the right reps based on their locations and skill-related variables

 

Benefit: 

Ensure completion of quote leads to acquisition and on-boarding, higher conversion than chat

Challenge:

Claim servicing and potential cancellation

 

Click to Call Solution: 

Route calls to most appropriate reps to answer specific questions or suggest addition of new plan features

 

Benefit: 

Reduce frustration, improve customer satisfaction, avert cancellation, increase value of the account    

Challenge:

Physicians need critical drug interactions and indications questions answered in authenticated space

 

Click to Call Solution: 

Provide easy access to this information with click to call

 

Benefit: 

Greater adoption of specific drug use and prescriptions     

 

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CallOut C.2.1 - J - Retail

CallOut C.2.1 - J - Retail

Retail

Icon for RetailConsumers of high-value and complex products requiring service and feature analysis need to trust the vendor and its products. Using proactive voice invitations to engage customers resolves barriers to sales and provides a level of customer service that increases perceived brand quality and customer loyalty to the brand.

Challenge:

Customers viewing or placing high value items, or considering items and services not possible to order online

 

Click to Call Solution: 

Target these customers to receive more complex details or assistance with buying on the phone

 

Benefit: 

Increase high value sales, perception of service

Challenge:

Repeat high value customers requiring a personalized shopping experience

 

Click to Call Solution: 

Segment and target these customers with invitations to call for concierge-level attention and service

 

Benefit: 

Promote customer loyalty

Challenge:

Customers needing assistance with detailed sizing or detail descriptions, especially on items with no return policy or costly restocking fees

 

Click to Call Solution: 

Proactively engage to reassure hesitant shoppers

 

Benefit: 

Reduce returns, prevent buyer dissatisfaction

Challenge:

Build consumer confidence in brand and service provided

 

Click to Call Solution: 

Offer live help online, where it makes an impression even on those who don’t use it themselves

 

Benefit: 

Improve buyer confidence and satisfaction

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CallOut C.2.1 - L - TELCO

CallOut C.2.1 - L - TELCO

TELCO

Icon for TelcoTelecommunications companies now offer more complex options and services than ever. Customer engagement is a great way to instill customer loyalty and up-sell. Voice communication is a natural fit for acquisition, retention, and service in the industry, where recurring monthly revenue is vital to the bottom line.

Challenge:

Existing customers with a single line of service or new customers looking at comprehensive service bundles

Click to Call Solution: 

Explain features and value via proactive voice or multi-channel invitations

 

Benefit: 

Maximize customer acquisition value, reduce churn

Challenge:

New customer on-boarding

 

Click to Call Solution: 

Engage immediately post-purchase to assist with account registration, online bill pay and auto pay set up

 

Benefit: 

Reduce contacts required later, improve time to collect receivables, retain customers through initial service term

Challenge:

Cross-sell added products or features to targeted business customers

 

Click to Call Solution: 

Segment business customers by features and services to identify targets and proactively engage to discuss complementary plans and features, hardware upgrades and other strategic offerings

 

Benefit: 

Increase stickiness, customer lifespan and value

Challenge:

Up-sell business customers during online servicing opportunities

 

Click to Call Solution: 

Proactively engage to educate on complementary features, services and upgrades

 

Benefit: 

Increase your footprint of services within the account, raise overall value of business customer

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CallOut C.2.1 - N - Overall Results & Benchmarks

CallOut C.2.1 - N - Overall Results & Benchmarks

Overall Results & Benchmarks

 

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  • Increase in Average Order Value (AOV) typically of 10-30%
  • Measurable lift in online sales, and higher conversion rates than traditional inbound 800#
  • Increased customer satisfaction, retention, and recommendations (= greater customer lifetime value)
  • 12% average reduction in AHT for improved efficiency and lower staffing costs
  • 1st contact resolution, results in reduction in costs and improved CSAT
  • Shorter time to onboard new customers, at higher success rates
  • Reduction in cancellations and attrition of existing customers
  • Greater insight around the success of individual campaigns, customer segmentation and behaviors, and the ability to optimize that success

Click to Call Usage Scenarios