LP Voice Click to Call leverages the customer intelligence of the LiveEngage platform to deliver productive interactions in a wide range of industries. The following is just a sampling of how proactive invitations to engage by phone produce measurable results in various businesses.

High average customer lifetime value, the upside potential from increasing wallet share over time, the complexity of products sold, and the importance of establishing customer trust all make voice an ideal channel for many customer engagement opportunities.
Loans & mortgages |
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Challenge: Customer about to abandon online application or rate calculator and comparisons
Click to Call Solution: Assist with application completion, engage customer interest in other lending products
Benefit: Increase online application submissions, speed customer on-boardin |
Challenge: Agents requesting phone numbers for escalation to voice
Click to Call Solution: Review chat transcripts to discover where it would be better to use voice as the initial invitation
Benefit: Higher first contact resolution, better agent utilization for chat and voice |
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Challenge: Phone conversation required to complete processing of an online application
Click to Call Solution: Engage customers immediately while they are most interested, reduce number of follow-up calls needed
Benefit: Increase online application submissions, reduce follow-up costs |
Challenge: Making the most of visitors driven to your site by targeted marketing campaigns
Click to Call Solution: Proactively invite these hot leads to engage on the website
Benefit: Raise conversion rates for marketing leads |
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Challenge: Complex financial products and services best suited to the voice channel
Click to Call Solution: Make it easy for visitors and customers with LP click to call buttons and proactive invitations
Benefit: Explain options and build trust between consumer and financial institution |
Challenge: Consumers unaware of add-on services for complex products and portfolios
Click to Call Solution: Cross-sell and up-sell via LP Voice
Benefit: Increase consumer lifetime value |
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Challenge: Visitors interested in particular products, but confused by multiple 800#s
Click to Call Solution: Use rules and LP intelligence to route calls to most skilled advisors for the particular product
Benefit: Leverage rep sales skills, capture more conversions |
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Challenge: Target customer segments for high value financial services products
Click to Call Solution: Proactively invite for click to call based on arrival from specific marketing campaigns, URLs from competitor sites or search keywords
Benefit: Capture more conversions |
Challenge: Assist with complex product and service decisions
Click to Call Solution: Voice conversations are best suited to explain complexities and to assure consumers that an expert financial advisor is available to them
Benefit: Build trust, increase investment |
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Challenge: Prevent cancellations and product downgrades
Click to Call Solution: Invite valuable customers to talk with a rep when they start to cancel or remove services or account features – or even require speaking with rep before cancellation
Benefit: Save and retain customers, increase ROI |
Challenge: Conform to security guidelines in the authenticated space for financial services
Click to Call Solution: Phone services and authorization not subject to regulatory restrictions on online
Benefit: Provide alternative to get it done |
The travel industry was early to adopt online channels and technologies, with globalization of reservation and point of sale systems, but differentiation is critical because ease and availability of price comparison shopping make this one of the most competitive industries online. Opportunities for conversions can be lost in an instant, and optimizing revenue in this highly competitive space requires an understanding of customer behaviors and purchase drivers.
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Challenge: Drive bookings in popular or high value destinations
Click to Call Solution: Proactively invite visitors who pause on top destination or package detail pages
Benefit: Boost conversion rates vs. chat |
Challenge: Engage luxury customers
Click to Call Solution: Target customers likely to stay in deluxe resort properties with voice invitations based on profiles and online behavior
Benefit: Lift high-value conversions |
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Challenge: Travel dates unavailable for preferred airline or property
Click to Call Solution: Offer alternative itinerary via voice to customers viewing search results with no availability
Benefit: Prevent abandonment, save the reservation |
Challenge: Cultivate high-status customer loyalty program members
Click to Call Solution: Provide prioritized call routing to concierge services to authenticated customers
Benefit: Increase loyalty, retention and high satisfaction |
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Challenge: Engage customers interested in group travel packages, weddings or corporate events
Click to Call Solution: Provide prioritized call routing to concierge services to authenticated customers
Benefit: Raise high-value conversions |
Challenge: Customers attempting to make booking changes not available through online channels
Click to Call Solution: Invite to click to call with an agent prepared to assist with rebooking
Benefit: Improve first contact resolution rates and customer satisfaction, avoid loss of sales |
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Challenge: High volumes of customers needed assistance due to adverse weather conditions or other travel emergencies
Click to Call Solution: Use available booking data such as flight time within a window to invite to click to call with an agent prepared to assist with rebooking
Benefit: Improve first contact resolution rates and customer satisfaction, avoid loss of sales |
Insurers build reputation on trustworthiness and sense of connection with their customers, favoring local agents and branches for face to face contact rather than online channels. A lick to call voice channel adds an instant human connection to online channels to bridge the technology-people gap. Trust is also key to customer engagement strategy for healthcare and pharmaceutical information and advice, so click to call is optimal at various stages of the customer lifecycle.
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Challenge: Visitors shopping around in pre-quote and get-a-quote pages
Click to Call Solution: Use click to call to more efficiently route prospects in quote and acquisition to the right reps based on their locations and skill-related variables
Benefit: Ensure completion of quote leads to acquisition and on-boarding, higher conversion than chat |
Challenge: Claim servicing and potential cancellation
Click to Call Solution: Route calls to most appropriate reps to answer specific questions or suggest addition of new plan features
Benefit: Reduce frustration, improve customer satisfaction, avert cancellation, increase value of the account |
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Challenge: Physicians need critical drug interactions and indications questions answered in authenticated space
Click to Call Solution: Provide easy access to this information with click to call
Benefit: Greater adoption of specific drug use and prescriptions |
Consumers of high-value and complex products requiring service and feature analysis need to trust the vendor and its products. Using proactive voice invitations to engage customers resolves barriers to sales and provides a level of customer service that increases perceived brand quality and customer loyalty to the brand.
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Challenge: Customers viewing or placing high value items, or considering items and services not possible to order online
Click to Call Solution: Target these customers to receive more complex details or assistance with buying on the phone
Benefit: Increase high value sales, perception of service |
Challenge: Repeat high value customers requiring a personalized shopping experience
Click to Call Solution: Segment and target these customers with invitations to call for concierge-level attention and service
Benefit: Promote customer loyalty |
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Challenge: Customers needing assistance with detailed sizing or detail descriptions, especially on items with no return policy or costly restocking fees
Click to Call Solution: Proactively engage to reassure hesitant shoppers
Benefit: Reduce returns, prevent buyer dissatisfaction |
Challenge: Build consumer confidence in brand and service provided
Click to Call Solution: Offer live help online, where it makes an impression even on those who don’t use it themselves
Benefit: Improve buyer confidence and satisfaction |
Telecommunications companies now offer more complex options and services than ever. Customer engagement is a great way to instill customer loyalty and up-sell. Voice communication is a natural fit for acquisition, retention, and service in the industry, where recurring monthly revenue is vital to the bottom line.
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Challenge: Existing customers with a single line of service or new customers looking at comprehensive service bundles Click to Call Solution: Explain features and value via proactive voice or multi-channel invitations
Benefit: Maximize customer acquisition value, reduce churn |
Challenge: New customer on-boarding
Click to Call Solution: Engage immediately post-purchase to assist with account registration, online bill pay and auto pay set up
Benefit: Reduce contacts required later, improve time to collect receivables, retain customers through initial service term |
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Challenge: Cross-sell added products or features to targeted business customers
Click to Call Solution: Segment business customers by features and services to identify targets and proactively engage to discuss complementary plans and features, hardware upgrades and other strategic offerings
Benefit: Increase stickiness, customer lifespan and value |
Challenge: Up-sell business customers during online servicing opportunities
Click to Call Solution: Proactively engage to educate on complementary features, services and upgrades
Benefit: Increase your footprint of services within the account, raise overall value of business customer |