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Degrees
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The Wharton School, University of Pennsylvania. Master of Business Administration (MBA), Marketing, 1985 Georgetown University. Bachelor of Science (BS), Business Administration, concentration in Marketing and International Management, 1981
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My Expert Service
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Need help with the Marketing of your business? Wondering how to:
- Drive more business to your website?
- Write a business plan?
- Evaluate your branding? Is it any good?
- Price your products? Are they too high? Too low?
- Beat a competitor who is taking your business?
- Get your word out via PR (public relations)?
- Plan your marketing budget?
- Hire the right people?
I can help you with all of these issues by applying the high impact knowledge and tactics of some of the world’s best brands to your business, (at a fraction to no cost). I can help you create, and evaluate your Business Plan, Social Networking (Facebook/Twitter) tactics, PR, Advertising and Branding Plans. I have over 20+ years experience running marketing departments for leading companies like Procter and Gamble, Showtime Networks, World Wrestling, Comcast Cable, and Radisson Hotels. I also have my undergraduate degree in Marketing from Georgetown University and my MBA from the Wharton School. My experience runs the gambit from consumer goods, to travel, to non-profits, to entertainment, (both in the U.S. and around the world). From launching TV shows, to selling dvd’s, books, and feature films, you name it, I can help you to market it.
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Experience & Qualifications
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WORLD WRESTLING ENTERTAINMENT, Stamford Ct. 2006 -2009
Global, multi-platform, Entertainment company doing business in 120 countries and 26 languages, with business lines that include Cable, Broadcast and On Demand Television Distribution, PPV (14/year), Live Events (300 /year), Theatrical Movie Production, Book Publishing, Direct to DVDs, Magazine Publishing, Web Advertising, Mobile content distribution, and Video Game Publishing.
Executive Vice President of Marketing
Areas of responsibility - global marketing, branding, Pay-Per-View P and L, theatrical and DVD launches, television marketing, advertising and promotions, corporate communications, research, creative services, and public and government relations. Reported to the Chairman, Vince McMahon. Staff of 65, with 2 Senior Vice Presidents and 5 Vice Presidents.
SHOWTIME NETWORKS INC, New York 2002 - 2005
Leading premium television network providing cable programming that includes original series and movies along with current Hollywood hit films and events
Senior Vice President, Marketing
Managed all aspects of marketing in the areas of New Products; On-Demand; HD; Affiliate Key Account Marketing; Promotions; Online Marketing; Call Center Marketing, and Telemarketing. Led “off net” promotional efforts. Member, Executive Team. Budgets: $50mm affiliate marketing; 4mm annual incremental connects; staff: 40, with 5 Vice Presidents. Championed subscription promotional partnerships with Target, Samsung, Radio Shack, Home Depot, Apple, Haagen Dazs, and Toys R US resulting in $1+mm of value added gift certificates per partnership.
ISUN NETWORKS INC, Philadelphia 2000 - 2001
Pennsylvania-based Internet Infrastructure Company with technology allowing colleges to offer their own Internet services to students
Principal/Chief Marketing Officer
Led sales, marketing, creative development, and business development initiatives. Directed marketing efforts in building communications platforms enabling organizations to have their own online services, vis a vis a private label version of AOL. Involved in fundraising activities.
NAVIANT, INC. Newtown Square, PA 1999 - 2000
Vice President, Marketing and Business Development
Brought on to establish a brand and launch premier product, E-Targeting. Managed all aspects of marketing - advertising, public relations, trade shows, direct mail, sales support, and analyst presentations. Significant role in early fundraising efforts.
COMCAST COMMUNICATIONS, INC., Philadelphia 1995 - 1998
Major communications company offering Basic and Digital cable for premium entertainment, and High-Speed Internet for faster better Web
Senior Vice President, Sales and Marketing, Cable
Oversaw all aspects of marketing including advertising, promotion, direct mail, consumer public relations, and original programming. Marketing budget: $60mm. Staff: 24, with 4 Vice Presidents as directs. Reported to the President
RADISSON HOTELS INTERNATIONAL, Minneapolis 1990 - 1995
International hotel chain providing quality accommodations for business travel, leisure travel, vacation getaways, and event planning
Senior Vice President, Marketing 1994 to 1995
Vice President, Marketing 1990 to 1994
MARRIOTT CORPORATION, Bethesda, MD 1989 - 1990
Director of Business Transient Marketing
PROCTER AND GAMBLE, Wilton, CT 1985 - 1989
Leading global manufacturer of consumer goods.
Associate Marketing Manager, Richardson-Vicks Division (Bain de Soleil)
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Available Modes Of Communication
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email/chat
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Contact
geof rochester
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