|
|
|
Degrees
|
|
Bachelors in Technology, Masters in Marketing Management
|
|
|
My Expert Service
|
|
I specialize in Inbound Marketing, which creates a ‘pull’ effect to attract prospective customers and provides a superior customer experience to convert them into customers.
This is in contrast to outbound marketing which uses telephone, email and other mechanisms to “push” out messages to the target market.
The pull effect of inbound marketing is generated by search engine optimization, search engine marketing, blogs, RSS, social media and other inbound marketing tools.
Inbound marketing’s superior customer experience is delivered through landing pages, microsites, auto-enrolment and other forms of frictionless online interaction solutions.
Inbound marketing has traditionally been adopted by B2C web companies. However, with the morphing of the traditional sales funnel into a “new customer journey” in recent times, inbound marketing has become highly relevant even for conventional B2B products and services.
Under this new paradigm, the early stages of many purchase evaluations are happening with very little interaction with vendors, and prospects are increasingly turning to analyst reports, review websites and a multitude of other public domain sources to create a shortlist of vendors before inviting only those vendors in the shortlist for detailed discussions.
Inbound marketing makes the vendor visible in a positive light to prospective customers at the early stages of the purchase cycle.
|
|
|
Experience & Qualifications
|
|
I have a unique combination of Information Technology products and services experience resulting from my professional career spanning over two decades at leading technology companies like Fujitsu, Oracle, Ramco and Wipro. After starting my career in sales in India, I have subsequently held a variety of positions in marketing, delivery and general management positions in the UK, Germany and the Middle East.
I graduated from IIT Bombay with a Bachelor's degree in Technology. I subsequently earned a Masters in Marketing Management degree from Jamnalal Bajaj Bombay.
In my most recent role as head of global business development for Oracle Financial Services Software Limited (formerly i-flex solutions), I set up the go to market function for the banking and payments verticals of the company's services business. Undeterred by the financial market slowdown prevalent during this period, I succeeded in growing the sales pipeline by creating sharply-defined offerings and campaigning them aggressively into newer markets. Prior to this role, I was based in London and was responsible for the company's payments business with a Top 5 UK bank. Using a strong customer-oriented approach combined with go to market inputs, I could make significant contributions to winning new business and forging lasting partnerships with other product, services and systems integration companies. Before this, when I joined i-flex, the future of the company's retail payments line of business was threatened by turbulence in its flagship engagement. By inculcating a spirit of going after new business and backing it up with marketing inputs, presales support and delivery excellence, I was not only able to get the LOB back on its feet but succeeded in bringing about positive revenue growth.
Before joining i-flex, I created innovative go-to-market models for the SAP and PeopleSoft practices of Zensar / Fujitsu which resulted in the acquisition of a number of new FORTUNE 500 customers in record time.
During my prior assignments in Ramco Systems, MHD / NCR and Wipro Infotech, I regularly earned plaudits for exceeding revenue targets from large accounts, innovatively packaging new versions of ERP and other products, organizing world-class events, getting positive press coverage, and for many other achievements in sales and marketing.
Through my career, I have developed frameworks related to differentiators, price forecasting, usage-based pricing, and other go to market elements. I have also authored many articles on business development, Web 2.0, software usability, ROI of ERP and ERP customization, and have served as media spokesperson for many years. I also run a blog called TalkOfManyThings.com where I write on a variety of topics including sales and marketing, technology, globalization, business culture, and gadgets and gizmos.
|
|
|
Available Modes Of Communication
|
|
email/chat
|
|
|
|
|
Contact
GTM360
|
|
|
|
|
|