Marketing

CallOut A.3 - B - Article

CallOut A.3 - B - Article

Let’s examine some numbers.  (You may want to sit down for this…)

$57 billion were spent to generate web traffic in 2012.
Of that, $23 billion resulted in traffic that bounced.

That hurts.  But it gets worse before it get better:

On average, $91 were spent to drive a single visitor to a website,
but only $1 was spent to convert a visitor once they’ve arrived on the site.
No wonder only around 2% of visitors actually convert!

So how does the online marketer beat these odds and optimize results?

Although trying to increase traffic volume is an option, engaging your existing, hard-earned traffic is a far more efficient and cost-effective approach.  Through both live, human interaction as we well as personalized messages and targeted offers, LivePerson enables online marketers to deliver the kind of rich, engaging customer experiences that drive results.  Through advanced segmentation capabilities along with keyword-based targeting, LivePerson can help determine which customers to engage with, and deliver a highly-relevant interaction designed to lead the customer to conversion.

Further, the rich stream of content captured through your live interactions can then be leveraged to gain actionable customer insights, empowering you to further optimize marketing campaigns and assets.

The results are proven:

  • Reduces CPAs
  • Increased conversions
  • Increased AOVs
  • Decreased bounce rates
  • Optimized return on search spend
  • Marketing success

CallOut A.1 - C - 2 Columns - Intelligence-Mobile Solutions

CallOut A.1 - C - 2 Columns - Intelligence-Mobile Solutions

CallOut A.1 - D - 2 Columns - Insight-IndustrySolutions

CallOut A.1 - D - 2 Columns - Insight-IndustrySolutions

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Callout C.1 - Intelligent Engagement Whitepaper Download

Callout C.1 - Intelligent Engagement Whitepaper Download

Intelligent Online Engagement for Sales

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“This is one of the most important technologies that we’ve implemented in our business.”

- Alan Matchett, IPSL

 

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"I had a live chat with a LivePerson Technical Services agent, who connected me with my Customer Success manager. He walked our team through some of the capabilities of the LiveEngage platform. I went back to my computer and logged in, and within an hour I had set up Click-to-Chat buttons and two campaigns. It was quite easy." 

- Brian Naylor, Marketing Manager,
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