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Home > Home & Leisure > Travel > Tourism > Jef Russell
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Jef Russell
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Expert in:
Tourism
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Rating:
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Languages:
English
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Served as chief executive officer for convention and visitor bureaus in Fort Worth and Beaumont, Texas and Eureka Springs, AR.
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Degrees
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BS Radio-Television-Film, University of Texas
1971
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My Expert Service
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Expertise in customer relations, marketing (implmented several extremely successful campaigns), communications and staffing. Additionally, keep tourism files on most major USA destinations. Accomplished writer. Beaumont Convention and Visitors Bureau – Beaumont, Texas
Significantly increased economic impact of travel/tourism.Established convention services and communications/advertising departments.
Created high profile marketing programming based upon holiday greeting cards. Successfully sold Beaumont as a destination
for youth sporting events and established a viable nature tourism program.
Initiated creative in-house sales training program.
Fort Worth Convention and Visitors Bureau – Fort Worth, Texas.
State and National Director of Sales and Marketing/Executive
Director. Budget increased from $300K to $1.25M. Coordinated efforts with advertising agency to produce award winning marketing/advertising
programs. Fort Worth named TOP TEN bureau by Meetings and Conventions
magazine in 1984. Five staff members presently active in travel/tourism industry.
Eureka! Springs Visitors Bureau – Eureka Springs, Arkansas
Executive Director. Created new organization. Hired and trained staff. Developed and implemented marketing strategies and programs. Coordinated construction of new web site.
Upchurch Travel – Fort Worth, Texas. Established
marketing department with the primary focus on customized personal service.
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Experience & Qualifications
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Member, Board of Directors of The Intl Assn of Convention & Visitor Bureaus (now, Destination Marketing Assn Intl); Member, Board of Directors of The Texas Travel Industry Assn and Texas Society of Assn Executives; Chairman and Member of the Board of the Texas Nature Tourism Assn and Texas Assn of Conv and Visitor Bureaus; Member of the Marketing Committe of the Great Texas Coastal Birding Trail and Advisory Committee of The Texas Scenic Byways; Member of the Public Relations Committee, Lamar University; Certified Tourism Ambassador (CTA), Dallas/Fort Worth Area Tourism Council.
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Available Modes Of Communication
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email/chat
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Contact
Jef Russell
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