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Degrees
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B.A. English
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My Expert Service
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Understand. Clarify. Connect. Profit.
It's more important than ever to create stronger connections with your customers. We work to understand your business, your key values, your differentiation, even your competitors. We then deliver persuasive, actionable content that helps you connect more profitably with your customers.
We believe in the power of story and we help tell your story through:
*White papers and editorial content for thought leadership, brand reinforcement and high-return campaign offers.
*Customer evidence - evidentiary and brand case studies that reinforce the unique business value of your products and services while reinforcing sales efforts.
*Copywriting that drives customer action.
*Presentation scripts and executive bylines for clear, consistent messaging - internal and external
*Positioning and messaging frameworks to help explain and differentiate your business while highlighting the unique value of your brand.
*Action oriented Web content that engages the "scanners" and gets results.
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Experience & Qualifications
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I've been delivering successful, results-oriented content to companies (Microsoft, Varolii, Intelligent Results, CapitalStream, others)for over 10 years. Publications I've placed material in have ranged from Mortgage Banking (the publication of the Mortgage Banking Institute) to the peer-reviewed medical journal American Health and Drug Benefit. Web content includes content for Intelligent Results and Varolii. I was one of the two key marketers who re-architected Varolii's positioning and messaging framework. My current specialties are writing marketing content for the software industry, branding, white papers and longer articles, and Web content, as well as content for healthcare and pharma.
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Available Modes Of Communication
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email/chat
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Contact
Jeffrey Lemkin
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