Jim Derochea
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Jim Derochea

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Expert in: Marketing & Advertising    
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Languages: English
Expert in Print & Multi Channel Communication concepts, Innovative Cost Cutter & Problem Solver
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Degrees

in Communications - NEIA

My Expert Service

I am a forward thinker with over 20 years experience in Communications, Print, Procurement, Process Control and Customer Service. I am a conceptual expert in Multi Channel Communication integration, EMM, VDP, W2P, POD, DAM, etc. I have enjoyed success as a Manager by combining my thirst to learn & understand emerging trends & technologies, with some of my core strengths in analytics, problem solving &, coaching/mentoring to help infuse a team culture that breeds innovation & success. I have introduced numerous creative solutions to companies, resulting in Millions of dollars in immediate and year over year savings. Innovative Accomplishments during previous MarCom Manager's position: - Responsible for savings of $250k-$350k per year vs. Budget for my last company on print, mail, general communications each of last 6 years. - Identified Inventory usage data flaw leading to add'l cost avoidance of up to $300k per year - Introduced innovative, cost saving solutions: - - Introduced integrated W2P Self Service Tools - - 100% Electronic Workflow with all Vendors - - Created digital Job Folder for In-House Agency to reduce paper and redundancy of tasks. - - Introduced Virtual Proofing - - Introduced E-Kits & E-Collateral plans - - Suggested solutions to create Microsite Templates for constituents - - Introduced Embedded Video technology for use in Email & Web Channel - - Introduced plan and benefits of a Digital Asset Library - - Introduced concept of powerful integrated Marketing technology (EMM / MCM Suites) to integrate Campaign Mngt, DAM & CRM data to deliver & report on relevant, personalized communications across all channels, including W2P. Currently enjoying investigating QR Codes and self-brainstorming about potential uses for them as well as keeping up to date on the latest business uses for social media as well as SOA and SEO trends.

Experience & Qualifications

Specialties - 20+ years of Printing - Inventory Management - Strong conceptual knowledge of MCM technologies, W2P, VDP, Email, use of POD, Inventory Management & other emerging medias to compliment my Printing knowledge. Some of my key strengths & successes are in the areas of Coaching/Mentoring, Cost Control/Savings, Innovation & Technology, Budgeting, Vendor (partner) Management & Resource Management. Currently serves on Board of Advisors for Print Buyers International, Boston Print Buyers

Available Modes Of Communication

email/chat

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