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Degrees
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Bachelor of Arts, summa cum laude, Boston University and Juris Doctor (law degree) from Duke University School of Law
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My Expert Service
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With more than two decades of experience in both for-profit and nonprofit public relations, marketing, and law, Laura specializes in public relations writing, marketing collateral, sales tool development, legal contracts, and formal business writing for small businesses, nonprofit organizations, and international corporations.
Laura is the former Director of Corporate Communications and Marketing at Ricoh Silicon Valley (a division of Ricoh Company Ltd. of Japan), where she managed an in-house and outsourced team of writers, editors, and marketing specialists. At Ricoh, Laura and her team were responsible for web content, product brochures, data sheets, e-blasts, mailers, sales scripts, customer success stories, and ad campaigns. Laura was also directly responsible for writing press releases, and “pitching stories” to international media and analysts in the high tech, healthcare, government, and insurance and financial sectors. Prior to Ricoh, Laura had a brief stint with agency-side marketing communications at Neale-May & Partners, where she developed the launch kit for the apartment portal website Rentals.com (subsequently acquired by Primedia), including corporate backgrounders, executive bios, market/industry fact sheet, and the website launch release. Earlier in her career, Laura served as Director of Public Relations and Outreach for the national Glaucoma Research Foundation (GRF), where she led a team that was responsible for a national health education campaign to save sight and eradicate disease. She also wrote nationally published public policy positions statements, led a nationwide advertising campaign, and edited Gleams, a quarterly newsletter with a distribution of over 50,000 readers. In addition to Gleams, Laura’s editorial experience includes writing and editing the 9th Edition of the nationally distributed Understanding and Living with Glaucoma (1999), editing The Arc Hamilton County newsletter (1994-1998), and editorial support for the legal textbook Health Care Law and Policy: Readings, Notes and Questions (Havighurst, CH, Foundation Press, 1st Edition, 1988). Laura is also the published author of Informed Consent, Sexuality and Development Disabilities: Strategies for Professional Decisionmaking, ARC-Milwaukee ©1996). She holds a Bachelor of Arts degree, summa cum laude and Phi Beta Kappa, from Boston University, and a Juris Doctor (law) degree from Duke University School of Law, one of the “Top Ten” law schools in the United States.
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Experience & Qualifications
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* Responsible for developing and leading the marketing and communications strategy for Silicon Valley-based high technology start-up company within the Ricoh Company Ltd. of Japan family. Managed in-house and outsourced team of writers, editors, graphic designers, and marketing staff focused on printed collateral (product brochures, data sheets), direct marketing materials (mailers, email blasts), and sales tool development (cold-calling scripts, success stories, testimonials).
* Responsible for leading national communications department of a $2.1M medical research foundation. Directed all public relations, media relations, customer service, marketing, internal and external communications. Responsibilities included departmental leadership, budgeting, strategic planning, media relations, writing and editing quarterly newsletter, designing annual national public awareness campaigns, establishing alliances with related business entities (pharmaceutical industry partnerships), designing national annual marketing survey. Developed key public policy position statements on controversial issues for media and customer positioning, including medical marijuana use, stem cell research, and more.
* PR and Marketing agency side experience at Neale-May and Partners in San Francisco.
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Available Modes Of Communication
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email/chat
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Contact
Laura Deaton
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