|
|
|
Degrees
|
Bachelors of Business Administration in Marketing
Graduate courses in E-Commerce
|
|
|
My Expert Service
|
Marketing Consultation: One-on-one communication to quantify and define marketing strategy, tactics and goals. Set expectations and understand the needs of the business and customers. Discuss best marketing approaches based on knowledge and experience to increase your company’s presence in the marketplace.
Target Audience Definition and Profiling: What kind of customers are you currently attracting and is it is the correct demographic? Are there any sub-markets you should be marketing to? I can help to identify and create the kind of customer profile your company would appeal to most. Knowing who your customers are makes marketing efforts more targeted, and therefore more effective.
Branding Analysis: Branding is a very intangible entity but one of the most important elements in successful companies, big or small. Branding means everything a customer experiences, including the actual product/service, color scheme, logo, tagline, pricing, distribution, promotion, messaging, collateral design, etc. Branding must be memorable, attractive to the appropriate audience, and emotionally evocative to be a winning contender in the marketplace. We can come up with a plan to improve your company’s branding in all of these areas to make you look larger than you are.
Website Navigation, Design, Copywriting: Your website is your face to the world. Is it a face only a mother could love, or is it a website that attracts hoards of people? Think about the most popular websites and brands today. Why are they so popular, and what do they offer that keeps customers coming back? I can help in all aspects of your company’s online presence with improved navigation, useful feature development, attractive interface and well-written copy.
Customer Tracking and Customer Database Development: Repeat customers typically make up 80% of a company’s revenue. What are you doing today to make sure you keep customers returning for more? I can help get your company on the right track to develop processes and technologies to track customers and keep customers.
Brand Awareness: Once the quality of the brand is elevated via the aforementioned steps, only then will it make sense to get the word out about the brand. The brand cannot be changing when you are actively promoting it. Consistency is key, and customers can be easily confused by conflicting messaging, logos, taglines and look/feel. However, once the brand is defined and refined, we can talk further about different ways to promote the brand and product to increase awareness and above all, revenue.
|
|
|
Experience & Qualifications
|
With over a decade of marketing and business experience I have helped Fortune 30 and start-up companies alike get real results. My success building and managing brands at global companies like Siemens and Xerox has inspired me to take on that entrepreneurial spirit and carve a brand in the marketplace by beginning my own small business. This enables me to truly understand the risk, budget and needs of the small business owner.
I have built, managed, and led marketing teams for over 5 years with demonstrated success. I have an industry reputation for getting projects done with nothing but high-quality, distinct creativity and measurable results. Having managed budgets as small as $1K to budgets as large as $2M (USD)+, I have a strong understanding of the dollar and how to effectively utilize it to stretch marketing efforts.
Most recently, I’ve accomplished the following:
> Founded and launched a unique and distinct business in the pet industry with plans to franchise and grow to a multi-million dollar business within 3 years or less
> Developed look/feel of company and all marketing collateral including website, frequency cards, brochures, etc.
And in the past 2 years, I’ve been able to help a Fortune 30 company:
> Increase online leads by 3,000+ annually for direct and indirect channels
> Increase online traffic by 500% within 2 years to Fortune 500 companies, analyst/consultant communities and partners
> Reduce costs by $500K through vendor negotiation and streamlining processes
> Reduce channel marketing costs by 25%
I have achieved proven results in all aspects of marketing, including competitive analyses, market segmentation, channel marketing and Extranet development, sales tools and presentations, global marketing, web marketing strategy, brand building and awareness, affiliate program development and management, lead analysis and tracking, one-to-one marketing, trade show planning and production, webinar development, advertising campaign strategy, vendor and agency management, change management, direct mail and email campaigns, print collateral design and production, budget development, and cost reduction.
|
|
|
Available Modes Of Communication
|
|
email/chat
|
|
|
|
|
Contact
Market Thru Design
|
|
|
|
|
|