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Degrees
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BA
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My Expert Service
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I have been working in a marketing function for the past 12 years and I have marketed a variety of products both in a B2B and Consumer environment. I offer practical advice on how to execute direct marketing campaigns. Specialties include Legal Marketing and Retail Marketing.
Please ask me about anything you see in my qualifications.
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Experience & Qualifications
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2007-2009
Thomson Reuters
North American Legal Division
Senior Marketer
• Increased sales by creating compelling direct mail campaigns promoting “hot topic” legal publications and Continuing Legal Education (CLE) seminars.
• Developed and presented yearly marketing plans and budgets; and executed plans daily by leveraging internal and external resources. Analyzed success of past programs to aid in decision-making.
• Cultivated and maintained media partnerships with targeted associations and periodicals that increased exposure for seminar business, without incurring additional expenses.
• Coached inside sales team in weekly kick-off meetings, by providing targeted lead lists and market segment-specific messaging in scripts and sell sheets.
• Wrote email and website copy weekly and supervised coordinators on daily execution.
• Evaluated email deliverability success rate and website activity to identify opportunities and potential issues daily.
2005-2006
Barbara K Enterprises, Inc.
Marketing Director
• Researched and designed customized sales and marketing presentations to support sales team on weekly client visits selling hand and power tools to retailers.
• Worked with Public Relations firm daily on tracking media coverage, responding to media inquiries, supplying images and logos, writing copy and running yearly book launch event.
• Implemented enhanced online shopping experience by developing coupon code acceptance functionality and shipping alerts.
• Directed web designer on weekly website features and monthly newsletter content.
• Increased brand awareness, web traffic and sales by maintaining partnerships with Citi and Visa.
• Improved sales by participating in B&N affiliate program for book sales.
• Developed and maintained message board on iVillage.com, which increased brand awareness and offered helpful solutions for women seeking home improvement advice. Updated content daily by researching and replying to consumer inquiries.
1998-2005
Bed Bath & Beyond
Buying Office
Various positions in Marketing & Buying
• Maintained quarterly advertising in local mall coupon books, directories and websites.
• Managed monthly calendar of events and reported on competitive activity.
• Proactively worked with credit cards and banks on statement inserts with uniquely barcoded coupons, which produced high ROI.
• Identified opportunity and developed partnership with mattress chains by offering incentive which resulted in driving traffic to stores and generating sales.
• Negotiated $1M gift card and merchandise sale with Harrah’s casino as an exclusive home furnishings partner in home makeover sweepstakes.
1997-1998
Frankel’s Home Furnishings
Assistant to Advertising Director
• Produced compelling signage that highlighted sale merchandise which we promoted in advertisements.
• Supported regional advertising for free-standing stores and licensed linens departments within department stores.
• Maintained photographic library, making images easy to find.
1996-1997
Creativity Crafts, LLC
Assistant to Marketing/Events Director
• Produced procedure manual which simplified in-store event and craft class planning and management.
• Coordinated corporate sales with schools and non-profit organizations to supplement sales through an alternate channel.
• Negotiated pricing for merchandise, services, printed materials and signs for promotional events.
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Available Modes Of Communication
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email/chat
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Contact
Marketer Manteria
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