The average web user is served a whopping 1,700 display ads every month, yet click-through rates stand at around 0.1% globally. Even with this low yield, 71% of companies plan to allocate more resources to digital marketing this year. Firms are offsetting the decrease in online ad effectiveness by increasing spend in digital marketing. But is this the right approach?
Join our webinar on Thursday, October 3, 2013 as Damien Acheson, LivePerson’s digital engagement expert shares data-driven customer acquisition techniques and reveal:
Why your time and resources are often better spent on the bottom of your marketing funnel
How customer segmentation techniques and predictive targeting best practices can increase conversions by 40% and lift incremental revenue per visitor by 15%