Predictive Targeting

CallOut D.2.4 - A - More powerful tools for maximizing ROI

More powerful tools for maximizing ROI

Analyze & Target

The LiveEngage platform provides uniquely powerful visitor-targeting capabilities that enable you to maximize results from all your engagement programs. Predictive Targeting is based on evaluation of complex sets of visitor behavioral patterns, interaction records, outcome data and other variables that are evaluated to determine how best to select and engage visitors to maximize your business results. That becomes the model that directs all your strategies for interaction in real time.

CallOut D.2.4 - C - Predictive Targeting Img

D.2.4 - D - Model, predict, engage

Model, predict, engage

The Predictive Targeting process uses the vast resources of data collected by the LiveEngage platform to:

Create a predictive statistical model — of whom to engage, when and how — based on historic data about visitor interactions
Score and filter current visitors against the model
Engage them when the model predicts they are likely to want and accept help (and subsequently convert)
Tune the model to align with ROI objectives
Identify and adapt to changes in visitor patterns over time, without need of manual updates

Only the LiveEngage Platform has the sophisticated intelligence to monitor, model and control your user engagement processes to produce optimal ROI and customer satisfaction.

Callout - M - E.1.A - Segmentation

Segmentation

Utilize the LiveEngage Platform to take either the real time scores or the defined segments of visitors and configure the right engagement application to those visitors.