Every business is aware that visitors to their websites are not all the same – nor do they have equal ability or inclination to buy or otherwise convert on any particular visit. You may know, for example, that someone who typed in your URL directly, has visited your site frequently, recently purchased, and now has placed an expensive item in their shopping cart is more likely to buy than a first-time visitor with an empty cart. So, how do you separate the hot leads you want to engage immediately from the mere browsers?