Behavioral Segmentation | LiveEngage Platform

D.2.6 - A - Right person. Right time. Right channel.

Right person. Right time. Right channel.

Use LivePerson capabilities to segment and target your website visitors based on a wide range of specific characteristics and behaviors. Identify your best opportunities for immediate pursuit, and tailor your response to fit their needs and preferences.

CallOut D.2.6 - B - Deciding whom to engage, when and where

Deciding Whom to Engage, When and Where

Infographic about whom to engage when and where

D.2.6 - C - body copy

Keyword searches – Because most online purchases begin with a keyword search, LivePerson flags all visitors who arrive via a search engine and provides the exact term used, enabling agents to monitor and engage these hot leads according to their specifically expressed interests.

Repeat visits, chats and purchases – LivePerson’s research reveals that consumers visit at least four sites prior to making a purchasing decision, and visit a site several times before they finally buy from it. Visitors who’ve chatted or bought previously also show a high propensity to make additional purchases. LivePerson flags these repeat visitors, chatters and buyers for engagement.

Targeting by marketing campaigns – LivePerson’s Campaign Viewer presents in-depth details of any campaigns the visitor was exposed to as soon as that person arrives onsite. LivePerson applications can offer a follow-up incentive tailored to the visitor via dynamic content delivery, or extend an invitation to connect in real time.

Shopping cart value – Chat or speak with visitors based on the value of items in their shopping carts. Your agents can send invitations to visitors who abandon their carts, or offer free shipping incentives if the visitor reaches a specific price threshold.

Geographic location – CMOs know that geography provides strategic insight into a visitor’s product preference and budget. By analyzing the regional characteristics of your high-value customers, you can establish priorities for determining whom to engage.