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Increasingly, new privacy standards and regulations are requiring website operators to provide consumers with greater notice, information and choice regarding cookies and similar tracking technologies. In particular, the European Union has adopted a privacy directive regarding the use of website visitor tracking and cookies, and each EU member state has or will interpret and implement this directive over time.
The application can dynamically provide country-specific and browser-specific links to instructions for easily disabling cookies or clearly outlying privacy policies.
According to Adam Butler, who leads Digital Marketing at SodaStream in the UK, the application is “surprisingly quick and easy to implement”, empowering marketers to “make changes […] without having to burden IT resources with additional work."
Learn more about the EU Cookie Application.