I'm excited to introduce you to our newest engagement solution, LP Marketer. LP Marketer is a real-time data-driven targeting solution that intelligently delivers relevant, personalized content to website visitors at scale. This launch represents a critical step in executing on our vision to deliver an intelligent engagement platform.

Companies employ chat and voice to drive deeper connections and better business results and they know the value that comes with a one to one conversation. There is nothing more personal than a human to human conversation, but most businesses can’t staff or afford to talk to everyone at every point in the customer life cycle. LP Marketer offers a new way to connect with your customers, but in a way that’s scalable and extremely cost effective, all the while leveraging our platform for a seamless customer experience.

It’s exciting to be able to empower marketers to create meaningful connections with their customers in an innovative way. My previous roles at AOL and Advertising.com were all about Internet marketing with a focus on performance-based marketing. We spent a large portion of our focus improving banners and optimizing landing pages to drive conversions. I have applied all that learning in my work here at LivePerson, but have changed the focus from offsite to onsite targeting.

While companies make significant investments to bring potential customers to their websites, the majority of these visitors don’t end up making a purchase. LP Marketer allows you to segment your visitors and deliver targeted content which speaks to their specific needs at that particular time—helping you drive conversions and get the most out of your online investment. To stand out, you need to make your customers and potential customers feel special and unique. Before getting them to commit to your product or service, you might need to tell them they need to follow you on twitter or enable them to request more information. Or, if they are a loyal customer, you let them know you appreciate their business with a special coupon. We make all of this possible by allowing you to leverage the nexus of our technology and your customer data on your site in real-time. I look forward to the many possibilities our customers and their customers will experience with our revolutionary new solution—LP Marketer.