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Creating and optimizing highly-effective business rules for your online chat program can be a complex and time-consuming process. And as your website—along with user behavior—changes, maintaining and updating these rules can substantially add to this burden. But what if there were a way to automatically and intelligently create these business rules, based on actual user behavior? Further, what if these rules could be automatically and dynamically updated based on website, seasonal, and behavioral changes?

Analytics Driven Engagement is an intelligence tool that eliminates the guesswork and the on-going burden of creating effective business rules for delivering chat invitations. By examining your website analytics data, Analytics Driven Engagement can determine where and when proactive chat invitations are most likely to yield the greatest results. As your analytics data changes, your business rules are automatically updated.

C.11 - A - Datasheet Infographic for ADE

C.11 - A - Datasheet Infographic for ADE

How It Works

Analytics Driven Engagement plays a key role in creating a frictionless optimization cycle, delivering continually optimized business rules and dramatically improved business results.

  • Integrating with both Google Analytics and Omniture SiteCatalyst, Analytics Driven Engagement utilizes a proprietary algorithm to analyze data such as page views, navigation paths, bounce rates, and entry and exit points, and determines the best pages for engagement along with the optimal invitation timing for each selected page.
  • Based on these findings, new business rules are automatically created and deployed, and are always open to administrative editing.
  • As website content and/or aggregate visitor behavior changes, the rules will automatically change at regular set intervals, based on the latest website analytics data.

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C.11_ C_Better_Rules

Better Rules Produce Better Results

Optimizing business rules has delivered dramatic performance improvements to clients’ chat programs. Results of Analytics Driven Engagement include:

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Benefits
  • Eliminates the burden of developing and maintaining a comprehensive set of business rules
  • Keeps your business rules up-to-date through automatic and frequent updating, based on actual visitor behavior
  • Increases the quality of your business rules by eliminating the guesswork
  • Increases proactive chat invitation acceptance rates
  • Increases the volume of “high quality” chats by engaging
  • visitors at the most appropriate times and places
  • Increases the results of your chats, as measured through conversions rates, average order values, and customer satisfaction scores

C.11 - E - CRM integation multichannel

C.11 - E - CRM integation multichannel

Related Topics
CRM Integration
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Multi-channel Engagement
Multi-channel Engagement

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Analytics Driven Engagement

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Creating meaningful customer connections.

 

Right person. Right time. Right channel.