site visits observed
live chat engagements
LivePerson's Analytics Driven Engagement provides an effortless, automatic way to maximize the value of your online chat program. This new service from LivePerson leverages your own website analytics data to control where and when proactive chat invitations are likely to be most productive.
Based on your current Google Analytics data – including page views, navigation paths, bounce rates, and entry and exit points – LP Analytics Driven Engagement automatically creates and deploys more accurate, effective business rules that prioritize where and when to offer chat for optimum results.
Better rules produce better results
LivePerson's Analytics Driven Engagement engine exports your Google Analytics data using the Google Analytics API, and then scores each web page from the Top Content Report to determine the best pages for engagement. It also uses average time on page to calculate the timeframe for triggering an invitation to chat from that particular page.
Optimizing in this way delivers dramatic performance improvements to your proactive chat program. You can expect:
Increased chat volume – up 80% to 100%
Higher chats per visit ratios – up 70% to 90%
Improved chat acceptance rate – up 90% to 100%
