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Audience Segmentation

CallOut C.3.1 - A - Personalizing web content is vital for ROI

CallOut C.3.1 - A - Personalizing web content is vital for ROI

Personalizing web content is vital for ROI

Today’s online marketers continue to spend more and more on pay-per-click search engine marketing and pay-per-impression online display placement than ever before. But regardless of how much you spend to acquire website visitors in these ways, they will not convert if your content is not relevant to them. For your marketing campaigns to produce effective return on investment, you have to be able to personalize your web content to match what your visitors are looking for.

Powerful segmentation and targeting with no IT involvement

Forward-thinking online marketers rely on advanced technologies to personalize their visitors’ experiences from start to finish. But achieving true 1:1 personalization — the holy grail of online marketing — can be an expensive and complicated endeavor. Most marketers simply don’t have the resources, expertise and time required to undertake a multi-year, multi-million dollar IT project on their own. Fortunately, savvy digital marketers can now turn to new segmentation and targeting applications

to personalize the content they display to their visitors. Segmentation involves splitting your traffic into categories of visitors who share similar attributes and behaviors. Is the visitor a first time visitor? A loyal customer? A bargain hunter? Each can be targeted with messages specific to them.

LP Marketer, the latest application built on the LiveEngage platform, empowers you to easily identify and target audience segments in real time based on a wide range of visitor attributes such as:

  • Purchase or visit history
  • Clicking and buying patterns
  • Purchase and visit frequency
  • Geographic location
  • Referred sites
  • Search keywords
  • Category, product, brand or page viewed
  • Cart value
  • Abandoned cart
  • Time on site and page
  • …and dozens more
  

CallOut C.3.1 - D - Easy Implementation

CallOut C.3.1 - D - Easy Implementation

Easy implementation – outstanding results

LP Marketer’s powerful but easy-to-use interface and versatile campaign-building tools make segmenting your website audience and delivering unique, targeted campaigns effortless.  

  • State-of-the-art user interface and reporting dashboard - Visualize engagement traffic, identify segmentation opportunities, test creative, set up control groups and report on campaign effectiveness via an intuitive user interface and reporting dashboard.
  • Simple and customizable traffic segmentation options – Define custom segments based on a broad set of attributes or use our wizard to select pre-defined traffic segments.  
  • Powerful campaign building tools – Build targeted campaigns for each segment quickly and easily with innovative campaign building tools and creative galleries.
  • Best practices and support if and when you need it – A success manager is available to look at your website and identify quick wins and proven targeting opportunities.
  • Third party application integration – Integrate LP Marketer with your existing systems and reporting infrastructure (coming soon).
  • Real-time forecasting – Instantly predict a campaign’s impact on your site’s key performance indicators before rolling it out (coming soon).

Audience segmentation and targeting with LP Marketer helps you make the most of your marketing efforts.

CallOut M - F.3.B - Tagline

CallOut M - F.3.B - Tagline

Creating meaningful customer connections.

 

Right person. Right time. Right channel.