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Degrees
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BA, MBA, MS/MIS, BM
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My Expert Service
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* HR SEO Paid Search Campaigns - These are paid HR Search Engine Marketing campaigns we run for clients in order to drive traffic to job postings or career pages. These are optimized bids based on keywords budgets.
* HR Natural / Organic Search Campaigns- This is a far more complex project for high natural Search Engine results. Here we create HR "marketing" websites that are text-driven, with a heavy dose of keywords. These HR websites link back to the corporate career pages of our clients. Meantime, both the career pages, the HR "marketing websites" and the job postings have all been optimized including alt tags, keywords, meta tags and links. We then take the final step and use WEB CEO to submit our many optimized pages to search engines. This is typically a 6 week project involving the purchase of many domains, setting up links and content and submissions. Minimum 12 month contract. Organic HR search campaigns take time to build. Keep in mind all newly registered websites are automatically in the "Google Sandbox" for the first 90 days so we lose 3 months just waiting for Google to index these HR Marketing websites.
* HR Recruitment Blogs - Microsoft, PWC, Verisign and host of other forward-thinking HR organizations are starting to realize the true power of recruitment blogging. What is it? Well, lets just say it is a blog (much like this one) whereby recruiters can post threads / messages in a uninhibited forum about a wide range of topics. These topics are typically related to the companies they represent but it is certainly not a PR campaign or another tactic to broadcast job opportunities. In fact, good recruitment blogs hardly mention anything about recruiting, jobs or opportunities. The best known example is Heather Hamilton's blog. Her blog has sourced many (I'm not sure of the amount) passive yet qualified candidates. Keep in mind that good blogs are very free flowing, allow comment responses and are NOT official / tow the party line journals. That is what scares most employers. Oh no! An employee of ours is speaking his/her mind FREELY on the internet! Yikes! Additional fees apply if the archives exceed 200MB.
* SMS Text Messaging Job Alerts - MobileWirelessJobs.com now offers candidates the opportunity to receive important, time-sensitive SMS Text Message Job Alerts to keep vital offline events fresh in their minds. These events can vary from Career Open House (by invitation only), Interview Requests, Featured Job Alerts, Job Fairs to important, un-publicized career networking events. The Mobile Wireless HR community must be doing something right because candidates can truly leverage mobile technologies to keep abreast of these offline events. Pricing depends on the size of the SMS Text Messaging List.
* HR Email Marketing - Jobster is probably the best at this. They blast out e-invites to thousands of us in the HR community with special promotions, notices, etc. What our clients are now realizing is that they must now act as Direct Marketing companies instead of reactionary paper pushers. Talent is not going to just walk through your door because you post a job or a help wanted print ad (unless of course, you have an impeccable worldwide corporate reputation or you're entertainment company). But for the rest of us, its a tough battle to find good people. Most of our clients are hardly familiar with the Direct HR Email Marketing methods. Pricing for this depends on the size of the email list, the segmentation of the email list and the creative design involved in the email.
* MySpace / Yahoo Groups - say what? Myspace? Isn't that for kids? Or record labels trying to create a buzz about a new artist? Uh no. These sites are very useful for recruiting. Yes - HR....RECRUITING! Our clients are now seeing the benefits of social networking through the creation of real online communities.
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Experience & Qualifications
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A native of South Brunswick, NJ, Rob Salerno earned a Bachelor of Arts (BA) degree in History from the University of Pittsburgh in 1991. In 1992, he accepted his first job out of college at Shaker Advertising, a recruitment ad agency. Learning the business from the bottom up, he eventually moved on to become a Sales Manager for a highly recognized recruitment publication called Diversity Careers in Engineering & Information Technology (Renard Communications Inc.) in 1995. A year later in 1996, he accepted a position with Bernard Hodes Group. As a Recruitment Account Executive, he sold and placed recruitment media and job postings for Bernard Hodes Group's career portal called CareerMosaic.com (now owned by CareerBuilder) until September, 1998. It was during this time, he formed Cinnamon Entertainment Group LLC.
In 1999, he worked briefly at another job board called BestJobsUSA.com (Recourse Communications, RCI Media Group) as a Director of New Business Development before getting accepted into graduate school at his alma mater. By April 2001, he completed two masters degrees (MBA) and (MS/MIS) from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. In December 2002, he completed a Bachelor of Music (BM) degree in Music Business Management from the Berklee College of Music in Boston, MA.
In February 2004, he became the Agency Director for ActiveWireless.com, a niche job board for the Wireless industry, while living in Nashville, TN. In February 2005, Cinnamon Entertainment Group LLC launched NJJobMarket.com, a job board dedicated to jobs and resumes in Rob's home state of New Jersey. More recently, he launched MobileWirelessJobs.com, a recruitment job blog dedicated to jobs and resume podcasts in the mobile content and wireless applications industries.
Today, Rob runs and operates Cinnamon Entertainment Group LLC in New York City as well as works with Insourceful-Inc as a project-based Interactive HR Consultant and AC Lion as Director, Interactive Services. In doing so, he is responsible for HR SEO Search Engine Optimization campaigns, recruitment blogs, SMS Text Message Job Alerts, HR Email Marketing, Podcast Resume Net Videos and Corporate Net Videos, and MySpace! recruitment campaigns.
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Available Modes Of Communication
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email/chat
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Contact
RobSalerno
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