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Degrees
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BA
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My Expert Service
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Why Do You Need CRO Thinking?
Over the past 25 years I have consistently experienced a common trend of businesses overpaying for revenue. The common theme is related to a lack of common revenue strategy or alignment within the company. This is demonstrated on an aspheric model of businesses which often times has difficulty interfacing its different functions. The marketing executives are solely focused on branding and messaging, the sales executives are focused on selling what is the most comfortable to them thus missing out on the marketing departments research and core message. The engineering department believes the sales executives are overpaid and thus do not support what is being sold. The finance team is tired of cutting prices and in turn become the sales team’s biggest road block. Instead of working as a team focused on a common goal major road blocks occur. The end result is long costly sales cycles, lower margins, and a decreasing win percentage ratio.
CRO Thinking
As CEO, you are responsible for making sure CRO Thinking is occurring as you are for the COO Thinking, CFO Thinking and CIO Thinking. Every other department has a strategy to meet corporate objectives. It is your job to make sure CRO Thinking is implemented across every department or you will have a huge hole in your plan. The end result is a revenue plan designed to create demand for your brand identity and integration of sales, marketing, customer service, engineering and finance departments which maximizes customer’s value perception of your offerings.
The Solution
CRO On-Demand
Most Fortune 500 companies have somebody on the CEO’s Executive Team earning $500,000 - $1,000,000 a year to align the revenue strategy, supporting investments with the corporate strategy. Midsize and smaller companies cannot afford a CRO and you actually only need them a few days a week once initial revenue plan is implemented. You can bring in CROExec as your part time CRO just like you bring in CPA’s and part time CFO’s. Or you can incorporate CRO thinking into your job description. Our past experience has proven that successful high growth companies have one dedicated person that owns the entire revenue generating process. The CRO is responsible for ensuring that all functions involved with the generation of revenue work seamlessly together. The CRO Thinking across your organization will accelerate profitable revenue growth and create a dynamic selling culture within every function of your company.
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Experience & Qualifications
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Revenue Growth ~ Solution Design ~ Go-to-Market Strategy ~ Channel Development
Pivotal contributor to profitability and market share growth with demonstrated expertise in CRM, Optimization, Software as a Service (SaaS) and Service Oriented Architecture (SOA). Forward-thinking leader experienced in building and propelling sales teams forward to excel. Accomplished in ensuring on-target delivery of business and technology solutions. Skilled in restoring the performance of wavering businesses and transforming them into leaders in competitive industries. Influential communicator with superior interpersonal skills to strengthen relationships with decision-makers across industries including Telecommunications, Financial, and Consumer Industrial Products. Leverage partnerships with national accounts, software providers, distributors, OEMs, strategic partners, and VARs to uncover business opportunities and accelerate revenue growth.
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Available Modes Of Communication
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email/chat
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Contact
Sam Jankovich
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