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Degrees
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BA Hons., Geography/Geology, University of Sheffield, United Kingdom, 1978
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My Expert Service
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I’ve been working in online marketing since the early 1990s. I’ve been involved in just about every form of online marketing and advertising—Search Engine Optimization (I wrote Search Engine Optimization for Dummies), email newsletter publishing (I used to publish a 60,000-name email newsletter), banner advertising, Pay Per Click advertising (I wrote Pay Per Click Search Engine Marketing for Dummies), community marketing, online Public Relations, online press releases, various “linking” campaigns, affiliate marketing, building marketing-related Web applications, and so on. I’ve consulted with literally hundreds of companies, large and small, including Amazon, Zillow, and Lonely Planet, on their online marketing programs.
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Experience & Qualifications
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Experience in All Aspects of Online Marketing:
• Search Engine Optimization (SEO)
• Search Engine "Link" Campaigns
• Pay Per Click (PPC)
• Search-Engine Advertising
• Affiliate Marketing
• Online PR
• Online Advertising
• "Community" Marketing
• E-commerce Site Development
• Web Site Development
• Web Application Development
• E-mail Newsletter Publishing
• Web Project Management
• Interface User Design
• Improving Online "Conversions
Real World Experience:
• Extensive online experience dating back to 1984
• Working on the Internet day-to-day Internet since 1993
• Working in software development since 1981…cyberspace-software development since 1991
• Founder of an e-business service provider, funded by Softbank/Mobius, one of the world's largest venture-capital firms
• General Manager/Architect of a large site for a consortium of 7 law firms; the site has 400,000+ pages, with sophisticated content-management and lead-management utilities running behind the scenes
• Founded a publishing company, with e-commerce sales, in 1997
• VP of Web Solutions for a national ISP
• VP of Marketing for a Web-development company
Experience
Jul 2002 - Present
Peter Kent Consulting, LLC, United States of America - Denver, CO
Principal
Providing Internet channel-management and Internet-marketing and -strategy consulting services to a varied client base. Current services include assisting clients in developing online-marketing strategies, increasing traffic through search-engine marketing and optimization, designing and implementing Pay per Click search-advertising campaigns, designing Web-sites, developing Web-applications, revenue-transaction conversion, and affiliate-program development. Key clients include Peripheral Manufacturing (used search-engine marketing to triple revenues in under 12 months); ScaffoldMart.com (helped this stalled operation experience rapid growth over a period of just a few weeks); Shane Co. (repositioned this jeweler’s online marketing strategy); Aestiva, Inc. (significantly increased sales revenue over a 9-month period); Jones University (designed and developed a strategic plan for optimization of the Web site and improved search-advertising results); and SavingStreet.com (implemented a pay-per-click search-advertising campaign for this startup real-estate company, generating 75% of their initial revenues). In addition to working with literally hundreds of small businesses, assisted a number of large companies such as Amazon.com, Lonely Planet, Zillow, and Tower.com.
Nov 2005 - Present
Legal WebTV Network, United States of America - Denver, CO
General Manager
Overall responsibility for building and marketing a large legal Web site, an online marketing/advertising site with over 500,000 pages, owned by a consortium of seven large law firms. Created the strategy used to replace the original (failing) operation; designed the new site, hired the Web-application developers, project managed the development, planned the marketing and search-engine strategy. Since the launch of the site early in 2006, it has generated tens of thousands of leads.
Dec 2001 - Jul 2003
Indigio Group, United States of America - Denver, CO
Vice President Marketing
A Web-applications development and Internet-marketing-strategy consulting company with clients such as Budget Rent a Car, Cendant, North American Van Lines, Orbis, and Dex Media. Direct responsibilities included the production of strategic marketing plans and materials, overseeing all marketing products, new-business sales development, and Internet marketing-strategy development for clients. Also liaised with key clients and directed all public relations and advertising campaigns. Ensured significant press coverage for the Company, greatly increasing its visibility in Colorado.
Jan 2001 - Sep 2001
Internet Commerce & Communications, United States of America - Denver, CO
Vice President Web Solutions
A nat
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Available Modes Of Communication
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email/chat
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Contact
SEO_for_Dummies
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