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Shake the Tree Marketing
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Degrees
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BA
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My Expert Service
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Seth is a proven internet marketing professional with over 14 years of experience counseling both startups and the Fortune 100 on their marketing strategies and utilizing technology and metrics to increase sales and profitability.
Spearheading the launch of over 80 products throughout North America, Europe and Asia, he has has forged strong business relationships with Microsoft, Dell, Circuit City, and hundreds of other companies. His award winning public relations campaigns successfully targeted CNN, the New York Times, USA Today and countless other media outlets.
For over a decade, Seth has been obsessed with SEM/SEO and taking an analytical approach to online marketing. Before Larry and Sergey founded Google, Seth was running successful pay per click advertising on Goto.com (which later became Overture, which became Yahoo! Search Marketing).
This metrics-first methodology permeates throughout Seth’s work in market analysis and strategic planning, natural (SEO) and paid (PPC )campaign search engine marketing, lead generation and marketing automation, brand positioning, new product and packaging development, consumer research, product line management, creative marketing communications, and both business to business and business to consumer marketing.
I'm looking forward to helping your business succeed!
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Experience & Qualifications
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MARKETING EXPERTISE:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
E-Commerce Optimization
Web Analytics Analysis
Website Optimization & Persuasion Architecture
A/B and Multivariate Testing
Email Marketing
Lead Generation
Marketing Automation
Sales Training
Marketing Requirements Document (MRD) Creation
Packaging and Point of Sale Design
Brand Strategy / Logo Creation
Event / Trade Show Management
Channel Marketing
Public Relations
Marketing Management
Specialties:
TECHNICAL EXPERTISE:
Omniture, WebTrends, and Google Analytics
Google AdWords PPC Management
Adobe PhotoShop, Basic Flash
ASP, ASP.NET & VB.NET
HTML / CSS
Drupal & Dot Net Nuke CMS Management
IIS Administration
SQL & SQL Server
Microsoft Office
Project / OpenProj
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Available Modes Of Communication
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email/chat
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Contact
Shake the Tree Marketing
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