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Home > Business & Finance > Marketing & Advertising > Public Relations > Sonya Gregory Hayes
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Sonya Gregory Hayes
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This expert is currently unavailable for sessions. We apologize for any inconvenience caused.
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Expert in:
Public Relations
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Rating:
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Languages:
English
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Over 10 years of entrepreneurial, account/sales management and public relations experience with nationally recognized companies and not-for-profit associations.
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Sonya Gregory Hayes
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Degrees
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B.A., Broadcast Journalism
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My Expert Service
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I specialize in developing media plans and press kit materials, press kit design consultations, and the development of local, regional and national media relations campaigns.
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Experience & Qualifications
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PROFESSIONAL EXPERIENCE
Sonya Hayes Consultants (SHC) 12/94 to Present
Owner & Founder
Specialized in program management, the development of media plans and press kit materials, press kit design consultations, writing services, and developing and implementing local, regional and national media relations campaigns. Client roster included Burrell Communications Group (McDonald’s, Sears, Bell Atlantic, Sprite, General Mills); Flowers Communications Group (Mary Kay Cosmetics, Philip Morris Management Corporation, Brown-Forman Corporation); Price McNabb Communications (Starbucks); Home Box Office (HBO); the Museum of Science and Industry; Athletes Against Drugs; Dominick’s Finer Foods and others.
Burrell Communications Group 11/91 to 1/94
Account Executive
Responsible for the development and implementation of local and national public relations campaigns for Sony Corporation of America, McDonald’s Corporation and The Quaker Oats Company.
-- Managed national, regional and local publicity activities for the 1992/93 Sony Innovators Awards Program, which honored young African Americans in the music and film industries. The Awards Ceremony resulted in national and local media coverage on Screen Scene (BET); Minority Business Report (WGN-TV); In The Mix (WNYC-TV) and other media.
-- Managed all logistical activities for the McDonald’s Diversity Development brochure, which was distributed to both McDonald’s Corporation employees and suppliers. Wrote copy, provided counsel to Client on the best look and theme for brochure, worked with graphic designer and printer and served as primary account contact for all phases of the creative process.
-- Coordinated first round and final judging logistics for The Quaker Oats Company’s Preserving the African-American Cooking Heritage Recipe Contest, which generated approximately 300 entries. Recruited judges, wrote all correspondence, managed media relations activities, wrote judging procedures and developed signage and scripts for final judging.
National Society to Prevent Blindness 8/90 to 11/91
Manager of Media Relations
Managed publicity programs for the national headquarters and its 25 United States affiliates.
-- Developed and distributed 1990-91 Theme Kits to the National Society to Prevent Blindness’ national affiliates and local media outlets.
-- Developed and implemented national media relations for the Glaucoma High Risk Alert, a national marketing and public relations campaign that targeted the African-American community.
United Way/Crusade of Mercy 7/89 to 8/90
Public Relations Associate
Coordinated special events and marketing projects that resulted in greater public awareness and financial support of United Way/Crusade of Mercy programs. Initiated story ideas and wrote subsequent news releases, public service announcements and feature stories.
-- Coordinated the 1990 Campaign Effectiveness Council Trade Fair of more than 25 exhibitors and displays. Commended by Division Director for exceeding event goals.
Morris Liberati & Associates 6/88 to 7/89
Manufacturer’s Representative
Sold to and serviced retail and wholesale managers as the representative of 17 major manufacturers in Chicago, Wisconsin and Indiana. Coordinated retail and wholesale clients’ promotional campaigns.
-- Commended for closing 65% of sales presentations.
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Available Modes Of Communication
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email/chat
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Contact
Sonya Gregory Hayes
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