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Degrees
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1989 New York Institute of Technology, BBA Marketing Old Westbury, New York
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My Expert Service
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Played a lead role in the brand management, messaging and positioning within an array of companies across industry sectors by using a variety of mediums including: direct mail campaigns, internal/external newsletters, statement stuffers, sales promotion literature, advertisements, trade shows, seminars, client appreciation events and lead generation programs. Created, designed and implemented all multimedia marketing campaigns including: direct mail, television, radio, print and online advertising. Monitored results keeping in mind optimum response rates, sales and effectiveness of marketing initiatives while developing strategies and programs for client acquisition, retention and cross-sell opportunities.
Directed and managed a staff of employees to meet corporate wide marketing goals and objectives for the firm and provided ongoing training and team building, coaching, and all other managerial functions.
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Experience & Qualifications
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Assistant Vice President, Marketing, Advertising and Public Relations
Merrill Lynch Corporate Headquarters, Plainsboro, New Jersey, 8/94 to 1/01
Directed national advertising and public relations campaigns to reach clients, prospects, and motivate the sales force utilizing print ads, TV, radio, trade show booth design, direct mail, and multimedia applications
Managed business requirements and process documentation for design/publishing of the Merrill Lynch Intranet/Internet
Executed BFS brand marketing plans, strategies and product positioning for advertising, marketing, and public relations to grow the business base and increase account conversions for WCMA, MLIG, Visa, and Private Sales and Divestitures
Life, Health and Annuity Specialist
Merrill Lynch Insurance Group, World Financial Center, New York, NY, 8/92 to 8/94
Generated sales revenues and implemented marketing plans and sales forecasts
Trained, motivated and educated Merrill Lynch internal sales force to cultivate and consummate sales
Traveled extensively conducting sales presentations, training sessions and client seminars and meetings
Provided needs analysis and solutions of life, health and annuity products to Merrill Lynch clientele
National Marketing Specialist
Shearson Lehman Hutton, World Trade Center, 105th floor, New York, NY, 6/89-8/92
Generated financial plan sales for the high net worth clientele
Trained and motivated the internal sales force to sell financial plans
Created and designed sales presentations and training modules for internal and external markets
Traveled to branch offices to create an awareness of conceptual selling to internal and external marketplace
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Available Modes Of Communication
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email/chat
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Contact
Stephanie Caro
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